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Destination Image Analysis

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C. INTRODUCTION
In this era, many countries around the world have considerably developed tourism resources as an important element of the economy development (Ashworth & Voogd, 1990; Judd & Simpson, 2003; Law, 1993; Newman, 2002; Page, 1995). As the greatest economic activities and people movement, tourism pushes the flows of people to provide and consume the service and goods (Freidman, 1995; Reisenger, 2009). Therefore, tourism involves many aspects of human life.
The development of nationwide revenue in many countries, the substantially reduction in the globalisation of cross-border movements, the real costs of transportation, and the increasing tendency to travel overseas, the amount of total international tourist arrivals in the world …show more content…

In this sense, tourism brochures have become an important media to introduce and enhance the tourist destination image. Truthfully, the language use and visual elements are the factors that create particular discourses about the image and identity of particular destinations (Jørgensen, 2004; Adams, 2004; Morgan & Pritchard, 1998). A number of studies have been conducted which related to tourism discourse in particular investigating the role of language usage or visual element. However, there are only few if any which investigates the combination of text and visual element on official tourism websites (OTWs) (Salim, Ibrahim & Hassan, 2012 Salim 2015; Salim.et.al, 2014). Language use and visual element as discourses play a significant role to enhance the destination image in the tourism brochures. Therefore, the research focuses on examining how language use and visual elements enhance the destination image in tourism brochure of Parepare City …show more content…

In fact, language use (Dann, 1996) and visual element (Hallett & Weinger, 2010) become significant factors enhancing the image of the destination. Branding image of the tourist destination can be developed to enhance the destination portrayal. However, there are only a few studies, if any, that have investigated the integration between language use and visual images on tourism brochure (Salim, et.al, 2012, Salim, et.al. 2014: Salim, 2015). Therefore, this study aims to investigate the integration of language use and visual elements in enhancing the tourist destination image in the tourism

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