Customer orientation is not only focuses on customers’ needs, it includes other stakeholders’ expectation too. The relationship between customer orientation and customers’ loyalty is strong. In other words, customer orientation can improve the customers’ loyalty (Homburg, Müller, & Klarmann, 2011). The salespersons that are close with customers will drive customers to continuously buy products from the salesperson. This is called building “Guanxi” with customers to achieve company goals.
Marketing operations play different role within an organisation. The main role of marketing operations includes integration, providing competitive advantage, and managerial role of marketing. It is noticed that organisational success is not only dependent on the operations of marketing but it also incorporates other functional units. With the help of marketing operations, the business gains the ability to attain information about customer values, competition, and market trends, which is used by the organisation such as CYFOR for integrating other departments in the pursuit of organisational success. Integration is one of the important marketing operations that are used by CYFOR because it helps them in linking their marketing activities with the functions of the organisation on which the success of the company is highly dependent.
At the same time, CRM contributes to customer retention and drives a spike in sales growth. CRM can be applied to the business idea as it is a system that is designed to gather customer information across the various channels and point of contacts between the customer and the company. Some of these platforms include the company’s website, social media platforms, emails and marketing collaterals. CRM can benefit the business with technology and human resources to get access to customer behavior and values. An example of CRM that could be applied to the business idea could be the use of a customer satisfaction survey.
Designing BSC • Customer Perspective Customer perspective allows Maxis to identification of customer outcome measures such as customer satisfaction, customer loyalty, customer retention, customer acquisition, and customer profitability in order to target their customer and market segment (Kaplan and Norton 1996). Besides that, customer perspective also can help them to focus on their merchandise and service in order to increase their sales and profit. For example, Maxis will be concern on increasing their quality of product and service because it may help to increase their customer satisfaction and stay loyalty with their product. Objectives: Customer Retention Customer retention is an effective method for Maxis to maintain current sales
Without one, your efforts to attract customers are likely to be inefficient. The focus of any company strategy should be, making sure that your products or services meet customers need and develop long-term relationship between you and customer. The long-term relationship brings to the company needed profit and to the customer the satisfaction. As a company you have to be also flexible in the term of strategy because you have to respond to changes in customer perception and request. It might also help to identify whole new markets that you can successfully target.
We never believe on just sale plain because sales plan cannot provide best result if the procedures of sales are not being followed. Best result Sales methodology plays a important role. In HPFL the sales team delivers the best product to the organization because they follow the sales methods and procedures properly. The sales methodologies which they followed were to make strategies on time and estimate correctly about the product. Many methods In sales methodology there are many methods to classify suspects, increase attention, gain interest, make their desire and change them to action.
Introduction Those interactions – which collectively shape the way the customer experiences your company and perceives its brand – are broader than you may think and now matter more than ever. Of course, the customer experience encompasses the delivery of your company’s products and services. But it also involves what the customer observes in connection with anything associated with your company – including advertising, Web sites, sales presentations, and what other customers are saying about their own experiences. Loyalty programs – which promote specific customer behaviors by providing benefits (such as rewards) – can help enhance the customer experience. While companies often view such point-based programs as a fast way to enhance profitability by inducing customers to buy, they are finding that there is a much greater value provided by loyalty programs: the collection of information from program members.
By proper scrutinizing of the market along with the use of business acumen venture has a better chance of anticipating from every aspect and better insuring its success and the profitability of investment. 126.96.36.199 Elements of Business Plan The most important components that are backbone of any venture to be successful are: • Executive Summary. • Company Description.
The development of concepts marketing and sales, respectively, in order to build up background for understanding of the marketing relationship. The ways in which the concepts of marketing and sales have evolved has a remarkable influence on the way marketing-sales relationship is viewed and how it is organized in today’s business environment. In the end, I will also discuss the concept of marketing-sales relationship. It should be noted that this concept are not separate from each other, but interrelated instead. Marketing.
Marketing shapes the image of the organization, how people associate the organization products or services and indeed give people the confidence about their products and services .Actually there are many important roles that marketing function can play it in the organization. Like, marketing function can establishing relationships between customers and the organizations offering to the market. Also it can gives as the confidence to want to try a new product in the market. The marketing function is also can participation in publicity activities, advertising and customer interaction through creating feedback form. HYPERLINK "http://www.smallbusiness.chron.com" www.smallbusiness.chron.com