ipl-logo

Advertisements Use Semiotics In Advertising

1953 Words8 Pages

Every single day we are bombarded with advertisements, and we are sometimes subconscious to it. Advertisements play an eminent role in influencing our culture by moulding the minds of its’ viewers. They grab our attention left, right and centre; leaving us feeling insecure about ourselves wishing that we could look like the size 4 model depicted in the Guess advert. Messages are delivered to us in all sorts of ways through television, radio, magazines, social media and text messages aiming to capture our attention wherever possible. Everywhere we look, we are plagued with images of the latest products, which in essence attract consumers because we as humans are constantly wanting to satisfy our wants and needs because what we have is never …show more content…

There are various ways that advertisers use semiotics; images, text and sound but the main and most frequently used symbol in advertising is images. People have become familiar with visuals, especially in our now innovative and creative society. Seeing this advert at first glance may seem simplistic, on a denotative level of course. However, the photograph of a male and a female and their clothing (and lack thereof) portrays an iconic view as the signifier and signified are associated based on their resemblance. There is undoubtedly a male-centric focal point, as the advert presents the view from his level of gaze. The viewer happens to be equated with the location of the male and is thus forced to view the product from his level. The male is a signifier of Western perfection, he is well groomed and wears a suit which represents wealth, dominance and tradition. Furthermore his pristine hair and facial features are again signifiers of prosperity. Ultimately, his presence becomes almost patriarchal as he flaunts …show more content…

The sleek Mercedes-Benz AMG targets men specifically in it’s masculine and sturdy approach. The urgent and lustrous red shines against the stark black background, while the car’s “wings” elegantly open out, resembling a plane. Instantly, the colour implies what the man is missing out on is of great importance, and thus having this car will make his life perfect. The car is desirable and magnetises men towards it. The advert is so inviting, the men who view this will picture themselves in the car creating an important need factor in their

Show More
Related

  • Comparing Two Advertisements Essay

    688 Words  | 3 Pages

    There is an implied action that the models in the advertisement are walking down a narrow path. The models are gazing at a Native American who seems to be their tour guide. The husband’s emotional state is clam, happy, and intrigues. Secondly, the environment convey the tone and vibe if the advertisement.

    Read More

  • Grande Odalisque Analysis

    879 Words  | 4 Pages

    In lecture we are shown how this image has been borrowed and modernized for an advertisement in a 2005 magazine for a cosmetic lotion. The image is also of a young nude girl lounging and showing off her smooth shiny skin with a turban located on her head and a peacock feather fan in her hand. This ad now has a level of credibility or ethos added to it now that we know of its origin and this may help sell the product better. This image also comes with an ideology that can still appeal to people in the 21st century by giving us a belief that men want to have a harem and for

    Read More

  • Annotated Bibliography On Stereotypes

    792 Words  | 4 Pages

    In today’s society, the traditional differences between genders are constantly reinforced. The male figure is usually characterized as the strong, successful, dominant gender. When advertisements create a target message for men, they exploit the male ego. This means that men are thought provoked to look or be

    Read More

  • Rhetorical Analysis Of Popchips Advertisement

    884 Words  | 4 Pages

    Advertisements that were once friendly and slowly drew people’s attention are no longer existent. Advertisements has slowly become intrusive, forcing them upon their consumers with audacity. The advertisements constantly try to intrude onto an individual’s insecurities to get the individual to go and purchase their product. This has become increasingly true with advertisements involving food, as these companies constantly has to fight against criticisms from health advocates because of the increasing obesity and individuals trying to achieve the modern standard of beauty. One of this products are the popchips ad, which challenges other chip brands on their produce’s nutrition at an attempt to appeal to individuals who are concerned about their

    Read More

  • Review Of Solomon's Masters Of Desire The Culture Of American Advertising

    1133 Words  | 5 Pages

    The environment is pledging an elitist appeal but the warm colors found in the image attract the populist group. In Jack Solomon’s “Masters of Desire the Culture of American Advertising” he explains a paradox in the American psyche. He argues that Americans simultaneously desire superiority and equality, as a result, advertisers create images that exploit those opposing conditions. He emphasizes that America is a nation of fantasizers. He sums up that advertisers create consumer hunger by working with our subconscious dreams and desires in the marketplace.

    Read More

  • Blinded Eyes Jean Kilbourne Analysis

    802 Words  | 4 Pages

    Blinded Eyes: The Story of What’s Right in Front of Us Without close attention people tend to miss the way our attention is captured. Ads in today’s society are always attempting to sale a product by using sex, and through unachievable appearance only capable through a lot of digital editing. Jean Kilbourne often speaks out on the matter and has quite a point. A recent ad seen in a Cosmopolitan magazine a young, black woman is seen in a blue colored weight room.

    Read More

  • Men's Women Steve Craig Analysis

    427 Words  | 2 Pages

    In his article, “Men’s Men and Women’s Women,” Steve Craig describes how sellers differentiate and analyze sex by trying to use the buyers’ fantasies to match the expectations of ones’ age and sex which allows them to use their marketing funds more efficiently. According to Craig, we are living in a patriarchal society, where the man are the ones placing these advisements in society and creating trends. His analysis of four distinctive television advertisements is going to still try to largely uphold a patriarchal social structure. Although, on the surface these advisements may appear to be empowering both genders, it is still copying culture’s ideology of gender. Craig contends that advisements portray men in a masculinist perspective by

    Read More

  • The Use Of Pathos And Ethos In Advertising

    826 Words  | 4 Pages

    Throughout the car industry, advertising is a necessity for staying in business. Competition is fierce in this industry and advertising often acts as the primary means of marketing cars to the consumer. Advertising takes many forms such as television ads, billboards, radio ads, and even physical paper ads. These ads target many different groups of consumers such as men, women, families, and other specialized cases. Two of the largest groups that are targeted are men and families.

    Read More

  • Explain How Does Advertising Mirrors Society

    1126 Words  | 5 Pages

    Do companies create consumer demand or simply try to meet customers’ needs? I believe advertising shapes as well as mirrors society. A case in point, advertisements can shape society's perception of ‘beauty." For instance, in magazines and movies, quite often young girls strive to look-like and emulate the digitally enhanced images of women in magazines. As such, some critics argue that advertising abuses its influence on children and teenagers in particular, amongst others.

    Read More

  • Contextual Analysis Of Old Spice

    1122 Words  | 5 Pages

    Successful promotional texts must understand the culture and the context from which it arises in order to establish a culturally relevant message that resonates with the audience. Society has become an increasingly hyper-mediated landscape, whereby audiences are constantly bombarded with forgettable homogenised advertisements. Contemporary promotional texts, therefore, must have cultural insight and in order to produce unique messages which stand apart from generalised advertisements and, appeal specifically to the deeply entrenched ideologies and myths held by the target audience. Old Spice’s ‘The Man Your Man Could Smell Like’ (TMYMCSL) commercial featuring Isaiah Mustafa (Old Spice, 2010) is a successful text that became a viral cultural

    Read More

  • Off Day Advertisement Analysis

    985 Words  | 4 Pages

    One undeniable fact of watching television lies in the fact that you will, at some point, get sucked into what feels like a never ending chasm of commercials. There are commercials that inspire you to change the channel, that puzzle you, encourage you to purchase something, or even commercials that make you question the purpose of it. But despite how ridiculous we might find some commercials, we will later find ourselves thinking about the advertisement. Advertisements work in three ways, by playing on our emotions, by attracting us with popular or catchy themes, or by appealing to us logically.

    Read More

  • Dolce And Gabbana Advertising Analysis

    929 Words  | 4 Pages

    This advertisement includes four men and one woman who are all wearing Dolce and Gabbana clothes. Two of the men are shirtless with oiled bodies, showing off their muscular body type, which is considered to be the ideal male body type. This causes the men viewing the advertisement wanting to be like them. Beauty standards are just as important in the male society as the female society, just that it is more emphasized in the female society.

    Read More

  • Propaganda Techniques Used In Advertising Analysis

    676 Words  | 3 Pages

    Jay Walker-Smith, the president of Yankelovich Marketing Firm has recently stated that the average person is exposed “to as many as 5,000” ads every single day (Johnson). This gigantic number shows the prevalence of advertising in today’s capitalistic, controlled world. Most people are not shocked to learn that advertisements are everywhere; however, they are often shocked to learn the amount of propaganda used in said advertisements. You, as a consumer, cannot always trust the information shown in advertisements. Many commercials often use an abundance of propaganda techniques that slip right under the radar of the views.

    Read More

  • Portrayal Of Women In Advertising Essay

    1640 Words  | 7 Pages

    From deodorant advertisements to clothes, women are shown as constantly running behind these hunky men as though they are a prized catch. This shows women in the worst light, that they would fall for the smell of a perfume or for a well dressed man. Men are barely portrayed as doing housework or taking care of children, since it has been stereotyped that this is a woman’s job. When sexual imagery is used, advertisements often consist of nonverbal cues as a signal to show that women lack control and authority than men. Women are shown as relatively smaller in height and their body language as being submissive, whereas the men stand tall and strong.

    Read More

  • Analysis Of Advertisements By Dove's 'Campaign For Real Beauty'

    2200 Words  | 9 Pages

    Therefore, his term paper aims to analyze advertisements by Dove semiotically as well as to compare them, especially focusing on the depiction of women and how it changed with the launch of Dove’s ‘Campaign for Real Beauty’. Since print advertisements are the cultural material being used in this paper, the analysis will be from the author’s point of view. Nevertheless, it will be based on and supported by methods of semiotic analysis. Also some aspects of gender theory, especially stereotypical beliefs, are taken into account.

    Read More

More about Advertisements Use Semiotics In Advertising

Open Document