Heidi Cohen (marketer for Citibank and The Economists) explains that it is quite difficult to define social media marketing since the social media environment continues its expansion and change. Social media marketing has numerous benefits such as: brand credibility, increase in sales, increased exposure, strong online presence which enhances the company’s reliability, reduced market costs, rapid access to consumer feedback and a strong business-client relationship. At the beginning, online social platforms targeted a young audience (teenagers and young people in their early and mid-twenties), but now they are attracting other demographic groups as well. As a consequence, the online environment is filled with career-based social networks,
In addition, social media use internet access that can help us in all our activities that require a very short time. Social media is an internet-based communication tool that is widely used by almost everyone around the world. Many advantages in using social media but of course there is a negative impact arising from the use of social media in excess. I suggest for everyone to be wiser in using social media. And this era of globalization, many people access the internet to find information including children.
Firstly one of the benefits of social media interaction in business is sales: The most obvious opportunity is to generate revenue. This can be done through building a community or advertising your products or services within the social media platform. This can mean that you're able to benefit from social media without needing to have a channel (business.gov.au, 2016). For all the benefits of social media marketing, there are some potential cons you must consider before diving in such as monetization: Making your social media activities profitable can be challenging, not having a clear marketing or social media strategy may result in reduced benefits for the
It is a place for anybody who is attempting to expand or create a business. Social Media Platforms such as Instagram can really help people trying to promote their business. “Businesses hire Social Media experts to guide them onto the internet and promote their service and/or product. This is especially useful if a good percentage of their customer base is deeply rooted in the social networks. More companies are adding a Twitter feed to their contact page, or their CEO suddenly has his own blog to rant on” (Silver, 1).
Marketing is a fast paced ever changing part of business and in the past few years and Social Media has become a very important part of it for businesses. The basic function of marketing is to attract and retain customers at a profit. It is a main part of the digital era we now live in and has alerted companies approach to Marketing because they know how important social media has become for getting their product advertised to a large audience online through this medium. Companies need to manage social media correctly to appeal to their micro environment, mainly customers. It is also a cheap and a great way to build relationships with the customer (Argawal ,2016) Social media marketing is a connection between brands and customers while also
Therefore, one the first hand, we are going to spotlight on the benefits of social media, then we will be telling about its future and anticipating its evolution. First of all, social media has a huge profit distributed on different levels of the society, thus we can count the economic and marketing level, and of course the social level, taking into consideration individuals, families and children. In marketing, where the message has to get to the markets in every possible way, social media is considered as a new modern effective tool. This medium compared to the traditional marketing (like print, television, etc.) is low cost and this is the main advantage of social media marketing according to Weinberg (2009) , since the majority of social media sites are free to access.
Social media has climbed up the marketing ladder as a marketing and advertising platform. And currently, it owns a comfy throne right at the top of the marketing hierarchy. This is of little surprise today, of course. Social media is the virtual platform for social engagement and interaction. And, considering that social media platforms like Facebook, Twitter, Instagram, LinkedIn, to name a few, all cater to a global audience, it's a prime territory for brands and businesses to seek out new customers and brands.
Other than the positive benefits of using social media like better communication, faster information and news gathering, and freedom of speech, there are also drawbacks from using these sites such as time consuming, less bonding with family, and bullying. Social media has been affecting this world since the day it began to work. It has produced various benefits and issues along the way. One of the population that social media has been affecting is the college students. This study aimed to know the attitudes and perceptions toward social media of selected BS Psychology first year college students of De La Salle Lipa and has found out that almost everyone is an active user of different social media sites.
Social media present a big challenge to organizations, now companies are able to control their communications and marketing via traditional media channels (Strategic Direction, 2010); (Gillin, 2009) the wide range of different online applications enable the “sharing of information, experiences, and perspectives throughout community-oriented websites” (Weinberg, 2009). Any investigation into social media’s impact must take into account the existing influences that are shaping marketing strategy as well. Covering areas such as branding, consumer behavior, relationship marketing, each of these areas are shown to be facing challenges. These then are the reasons why we believe that this topic is important and bears investigation. Social Media has today become one of the fastest and strongest networking and communication tools.
Businesses have used this opportunity to promote their products and services on social media platforms. Social media allows for users to communicate with each other freely, which helps companies to understand what their customers want and provide a proactive approach to their needs (Farzana Parveen Tajudeen, 2017). There are major benefits of leveraging the power of social media to promote a brand. Brands can use social signals on these sites to boost reachability. The more people talk about a brand on social media websites, the more it will get referenced in other search engine sites, hence making it easier to find in a search (Google, n.d.).