The big brand companies make use of these Social Media tools to greater extent to realize their strong existence and to establish friendly relationship with customers. For bringing value to customer and establishing strong relationship Social Media is utilized by the companies. By using Social Media companies communicate with their customers one-to-one or in group easily. Types of Social Media: 1. Social Network Sites: These are the websites where people create their personal pages and shared their views, ideas and establish relationship with new friends.
This development enables customers and businesses to collaborate on the internet (Fülleret al. 2009). This has emerged through social media,which enable consumers to generate content and have social interactions online via social platforms. There are a number of social platforms that have facilitated information sharing. For instance, Wikipedia, a free online encyclopedia, is one of the most popular platforms and has the facility for users to collaborate on information sharing (Chen et al.
Moreover, social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. Web sites and applications dedicated to forums, microblogging, social networking, social bookmarking, social curation, and wikis are among the different types of social media. Social media
Social media is the collective online communications channels dedicated to community-based input, interaction, content sharing and collaboration.  Social media generally refer to media used to enable social interaction. Example Facebook, Twitter, Instagram, Foursquare, You tube, BlogSpot and so on. These social media provide different resources such as email and instant messages in one place. Availability of these makes the communication easy and faster.
The main advantage is that social media allows SMEs to have direct contact with the customers. Social media provide online chatting or user can call and do video call which is free of charge. Hastings & Haywood in 1991 added that “customers is the heart of social marketing development with the approval of Web 2.0 social media”. Customer gets advantages as they become creative and it also increase the buying and loyalty of the customer. Social media allows SMEs to share interactive communication where customers are encourage to share feedback, post comments, rate the product or service, give their reviews and sharing items with their friends.
In conclusion, Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. Social media is becoming an integral part of life online as social websites and applications proliferate. Most traditional online media include social components, such as comment fields for users. In business, social media is used to market products, promote brands, and connect to current customers and foster new business. Pachira Inchan (2012) has summarized type of online social media as follows.
One of the key advantages of social media for businesses is that it enables you to interact with your customers. Going through the tweets and Facebook updates that are posted by your customer base gives you insight into what they need. This is useful for helping your company formulate marketing strategies that address their needs. IMPROVE RESPONSIVENESS Social media eases the process of providing and receiving feedback. If your customers have concerns or problems with what your business offers, they can let you know in a timely manner.
They may increase customer’s engagement, and help to increase sale (According to reference no ). Social Media Marketing can be use for increasing the brand awareness among customers on online platforms through utilization of the WOM principles.  Usage of the existing social media platforms for As such, it supports two forms of promotion: First is traditional marketing promotion, which is refers to the communication driven by the companies towards their customers and second is social promotion, which is unique for social media platforms and is embodied within the consumer-to-consumer communication (according to reference no
1. Online advertising Online advertising is a marketing strategy that involves the use of the Internet as a medium to maximize website traffic .This helps to target and deliver marketing messages to the right customers. 2. Email Marketing An email campaign is a set of email marketing messages delivered to prospects at intervals and designed to intensify a desire to purchase, subscribe, download, etc. 3.Social media marketing Social media marketing refers to the process of gaining attention of prospective customers through social media sites.
The easiest way to attract people is through social media. What is social media? Social media is the exchange of information done online through social interactions which enables the people to share and express their opinions. According to Ted Leonsis, “Social media is where people can be entertained, can communicate and participate