Resource base view can be considered as an economic tool that is used to determine the strategic resources that are available to a firm. These can be created as a competitive advantage later. When considering about the Zara’s product development strategy, one resource base decision is their designing function. The company has organized their designing function in a way that it will contribute a lot to come up with new trends for the organizations. One is that they are highly in alert of the fashion market, trade fairs, magazines etc.
The PRADA Group developed its prestige through an operational management system based on high quality, creativity, innovation and modernity which, as Miuccia Prada and Patrizio Bertelli said: “pushed Prada beyond the physical limitations of boutiques and showrooms, provoked an interaction with different and seemingly distant worlds, and introduced a new way to create a natural, almost fashionless fashion”. The main goal of this report is to evaluate the different operation areas that include, the product/service design and production function, the marketing function, job design and work organization and social responsibility of the firm. Finally in the conclusion of this report, opinions and suggestions will be provided on how to increase the current efficiency of overall operations management of the PRADA Group. Product/Service Design and Production 1. Design and Product
This fashion retailer would choose the agile/mass production process for a number of reasons. The fashion industry is developing and changing everyday, the consumers want a choice to what they choose to wear and in what way they would like to express themselves. This production process is suitable for a fashion retailer as it is effective because it directly addresses these issues. It acknowledges the realities of the modern
At the same time, what Im most interested in, is the simple fact that without the role of marketing, its contribution and its cross-functional success, the fashion designer 's ideas might never meet their full potential. The pace of fashion business is constantly changing and moving forward, which is why I chose to apply for this course. To be able to
This deduces that in order for a strong feedback and criticisms to improve the sales, designs and innovations, team management leadership style is very important and useful, especially for a fashion related industry as productivity and quality is extremely significant. As such, employees need to engage with one another to improve the product and consequently yield the finest end product. This style also results in employees being motivated and forming a highly cohesive team which results in efficient and competent
The notion of marketing developed from product-focused to consumer-focused is long standing, and the influence of consumers in the process of brand development can not be underestimated nowadays (Linehan, M and Cadogan, T. 2000). This article explores and examines the co-creation process, affirming the importance of co-creation in the entrepreneurial development of designer fashion enterprises particularly. By analysing the three essential stages through grounded theory and in-depth interviews, respectively, presentation, interpretation and reaction, the author holds the belief that the continuous cooperation between stakeholders and enterprises can help brand development effectively, and can obtain distinctive brand recognition in which condition
Integration can be defined as of attaining close coordination between several groups , departments , the system in which the people doing work making them work together to attain business goals , Integration is like not only achieving the business goal but also it is helpful in combining the technology into business strategy and goals . Now the question is why Integration is important for business because with the help of integration we will be easily able to address customer demand and feedback for our product which is very important for our business as today’s world is of competition market so customer needs should be the top most priority , so Integration helps us in that and which ultimately helps us in increasing the sales of our organization.
The basic idea of this thesis is the essence of supply chain management. The increasing competi-tive industry has made this philosophy more comprehensive and effective using of this style of management would help the organization to take edge over its competitors. Targeting at initial stage of making any product and making it available to the final customer involves many tech-niques and efficient and effective procedures that could make the industry more productive and industry expansion. E-procurement: E-procurement is a means for the customer to buy goods or services through online processing or electronic means. With the increasing globalization and competitive environment of businesses, it has become necessary for the industries to act
1.2 Explain different methods of segmenting and characterising customers The key to a successful business is to find out who our customer base is, what the customer wants, the age, gender, spending patterns etc. This is the reason we have marketing research because it can identify different customers and recognise what we need to do as a company to meet the demands of the market and keep us competitive.
together with their craftsmanship which make it creative. The main aim is to focus on customers ' needs and their unique to connect through the world of design. They launched the image of ready-to-wear for all people. Fendi engage individual with original concepts and designs with their products and also develop talent to increase professional growth which focus on transforming dream into reality. This target the modern lifestyle of