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Role Of Technology In Direct Marketing

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7.0 Role of technology in direct marketing
Analyze the use of digital technology and database applications as direct marketing tools in terms of their implications for marketing mix strategies.
Products: Changing Internet Products and Services In business services, companies enable companies to develop new 'packaged' products by providing integrated or related services like internet financial and real estate brokerage services. Using estranets means that a particular customer can be given access to the company's internal system, which increases the value and serves the customer.
Price: It makes it easy for Internet customers to get lots of information. On one hand, the effect is that price comparison is very easy to make price competition even …show more content…

You must advertise to run traffic on your website. You can provide your ad with a web address for more information, or capture customer information and orders. Digital TV and Broadcast Revolution (including web TV) provides mass advertising at a practical and affordable price for a large number of small businesses. All new advertising media including electronic posters, information kiosks, banner ads, and online directory items are there. Challenging the creative processing of interaction and multimedia advertising
Direct Marketing: Due to digital printing of small printes of full color promotional content, there has been a significant impact on the direct mail of the database technology. The e-mail list makes it easy to communicate more frequently with the main customers and customers. Call centers and computer support voice telephony rewrite books on customer service and fulfillment. Authorized marketing, where customers get consent from suppliers by providing information about their needs and priorities and using this information for additional marketing activities.
(What is the impact of technology on marketing?:Redstar kim, …show more content…

Demographic:
The Target market will be mostly the younger generation who is addicted to gadgets and electronic item.
Any gender will be target market as it also has home Appliance as well
Noel Leeming having offers for all class of income level people as they do finance as well Geographical:
Target market will be International people such as Chinese and Indian who are buying Laptop for their studies and even local business people and youngers.
Noel Leeming is established in every cities of New Zealand expect some rural area
Psychological:
Professional people such as business men, Professors, students and so on will be the target market as everyone now a days required mobile phone, Laptop and camera and such things
Apart from this the Noel Leeming has hands free, speaker which are most requirement for young generation now a days Behavioral:
Noel Leeming having almost all brand product such as most popular like Samsung and IPhone
Even for camera they are having cannon and Nikon brand
So people who are looking for such are consider as target market

10.0 Product, pricing and

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