Sexualization Of Women In Media Analysis

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In all its shades, media, though reflecting various aspects of the life of a society, also contributes towards shaping it. It has influence over common lives and by setting standards and ideals it can become instrumental in bringing about progressive change. It is a gruesome reality that in modern times, the media, while literally “bringing light into people’s lives”, also has in store for them dismal clouds of disadvantages. It is true that while media can create better conditions for women in the world that we live in, it often tends to culminate in the exact opposite by painting disadvantageous pictures of women, thereby reinforcing gender stereotypes. Media as a tool of powerful influence can contribute in fighting the battle against indecent …show more content…

Sexaulisation of females in Indian films is the third largest in respect of sexy attire (34.1%) among a total of 12 countries.35% females are shown with some nudity. However, India lags behind the 11 countries in respect of thin females showing a lowest of 18%. In respect of males 12.2% are shown in sexy attire, 13.5% with some nudity, 4.3% f male characters are shown to be attractive and 6.7% are shown to be thin. This shows clearly the discrimination and stereotyping of females in sexualized roles. Movies that portray women in non-sexualised roles are not popular because they do not fetch the kind of success that commercial films …show more content…

It is important to understand the attitudes and behaviours prevailing in respect of women to understand the mind of the offender of a crime against women. The treatment of women in the society is vitally influenced and determined by how women are thought of by the society at large which in turn depends a great deal upon the reaffirmation of gender stereotypes and their overt and covert recognition by the mass media.The influence of media is paramount in shaping attitudes and behaviours generally and in particular towards women and their role in the society. Numerous studies have demonstrated the effects of media on various behaviours including violence and aggression , social stereotyping and prosocial behaviours. A stereotyped portrayal of women in the media is likely to render it as the accepted role or position of a woman in real life as the cultivation theory posits that heavy exposure to mass media creates and cultivates attitudes more consistent with a media directed version of reality itself .The circle goes full as media alters the idea of reality so much so as to end up altering the reality itself. It has been argued that the people involved with the media do not “bear the responsibility of the morality of a nation”. However, it is worthwhile to say that those involved in the media have a responsibility to “protect the dignity of women” to an extent no less than that of an

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