AC 1.3 Assess the role of hospitality related organisations and professional bodies
Introduction
The hospitality industry is enforced under governing bodies that holds key policies so that similar sectors across the world may obey. Two international hospitality related organisations are: British Hospitality Association (BHA) and United Nations World Tourism Organization (UNWTO) and two professional bodies are Institute of Hospitality and Jamaica Tourist Board. The BHA holds one of the most important representative of the industry being studied (hospitality industry). The body represents restaurants, food service providers and hotels. This body links the industry to the government and other associations (Hospitality Net, 2017). The researcher
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UNWTO is seen as the universal body that develop the hospitality industry worldwide (Hospitality Net, 2017).
6. UNWTO plays a focal and decisive part in advancing the improvement of responsible, reasonable and generally available tourism, with the point of adding to economic advancement, global comprehension, peace, thriving and all-inclusive regard for, and recognition of, human rights and central opportunities (Ungis.org, n.d.).
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As per Jtbonline.org (2016), Jamaica Tourist Board is an association which advances Jamaican tourism, relaxation and accommodation to explorers with the goal that the nation may get remote trade. They are worked inside a savagely focused condition against different nations, along these lines, their point of giving valid data about the best well-being and delight resort or supporting occasions which vacationers typically attend. JTB adds to financial improvement, that they can make an elevated expectation of living for their kin by making tourism a need. British Hospitality Association (BHA) has four centre crusades which help to keep the association concentrated on their motivation. The diverse motivation behind British Hospitality Association (BHA) incorporate rousing the cutting edge with the enormous hospitality discussion which supports openings for work for individuals to work inside the business, encouraging access which enables more residents to go to and from their nation by enabling more individuals to acquire visas to go outside their nation (British Hospitality Association, 2017). Driving intensity which gives remote trade which will permit nation's development and financial improvement, and responsible hospitality which ensures that wastes are arranged legitimately and supporting the development of tourism. Also, BHA
The authors have a great amount of credibility because Marcia Taylor was the Division of Resort and Hospitality Management and Clive Muir was a part of the College of Liberal arts. The problem in the Caribbean was that they did not receive as much tourism as their leading competition. The authors state that “Other countries have developed culinary tourism initiatives and program[s],” which was something the Caribbean lacked (135). The Caribbean eventually began also to include visiting local restaurants, attending cooking classes and festivals to their agenda to improve their tourism. The authors gain credibility to discuss this topic because of the research they have done.
The purpose of this paper was the fact that Jamaica Kincaid felt as though tourism in the land are only seeing the greater good of the land that they were visiting. Tourists are not seeing the side where the native families are struggling to get by. Are they trying to persuade the reader to adopt a new belief or habit, or to stop doing something? Jamaica Kincaid is trying to persuade the readers of her essay to understand why tourism is such a bad thing.
There are different strategies that must be considered by the organisations operating in hospitality industry. The contributions made by the firm donate towards the performance and achievement of the company. The purpose of this paper is to analyse the strategies of the hotel, which serves as the basis of success. This paper is divided into five different tasks each of which is focusing on various aspects of the hotels performance. The organisation that is selected in order to answer the tasks is InterContinental Hotel Group.
Weighted average cost of capital for Marriot Corporation: In order to determine cost of capital, first we need to find out cost of equity and cost of debt. For determining the cost of equity we need to determine the beta for the target leverage ratio. According to the information provided by exhibit 3 equity beta is estimated at 0.97 when equity-to-total capital ratio is 0.59. Therefore we need to find unlevered beta value so that we can find firm’s equity beta at the desired leverage ratio as mentioned in Table A. Tax bracket of 44% is used based on ratio of income taxes to income before income taxes (175.9/398.9) in Exhibit 1.
CASE JOURNAL-ROSEWOOD HOTEL& RESORTS Rosewood’s management is on the right track to increasing brand awareness among its customers by pursuing the corporate branding strategy. Implementation of the corporate branding strategy not only increases the number of repeat visitors to the hotels, but also increases the gross profits made by the company by $2,599,000. Corporate branding has a positive impact on the customer lifetime value as well. Rosewood Hotels & Resorts is a privately owned hotel management company that is known for its unique properties like The Carlyle and the Mansion on Turtle Creek that differentiates the company from other luxury hotel competitors.
IDENTIFY AND RESEARCH A TOURISM ATTRACTION Introduction Tourism has experienced continued growth and extensive diversification and competition on the last decades, becoming one of the fastest growing economic sectors in the world and by consequence, one of the main income sources for many developing countries. “Every time we travel we are part of a global movement that has the power to drive inclusive development, to create jobs and to build the sustainable societies we want for our future,” says the actual UNWTO¹ Secretary General, Taleb Rifai. “This movement also contributes to build mutual understanding and to safeguard our shared natural and cultural heritage,” he completes. A sustainable and responsible approach to tourism means that neither the natural environment nor the socio-cultural organisation of the host communities would be compromised by the arrival of tourists.
Analysis of Financial Statements Student number: 10221450 Word count: 2993 words Excluding Bibliography Course code: B9AC106 Course title: Financial Analysis Lecturer: Mr. Enda Murphy Company: Whitbread PLC Table of Contents 1. Whitbread plc 3 Financial Ratio Comparison 6 1.1 Profitability Ratio 6 1.2 Liquidity Ratio 9 1.3 Efficiency Ratio 11 2. Intercontinental hotels group plc and Ratio Comparison with Whitbread 12 3. 10% Stake in Intercontinental Hotels Group PLC 13 Conclusion 16 Market Value and Book Value
A company 's customers are entitled to fair trading practices but they are not entitled to the same consideration as the company 's employees. Stakeholders around the hotel: 3.1. Local governmentThe decisions of government, inevitably affect different groups within society. Increasingly, the government are
Every industry to include the hospitality industry is impacted by external factors which directly influence organizational behavior and decision making. There are numerous factors to be considered, but political, economic, and social are three of the most influential. These outside factors sway managerial operational decisions daily regarding personnel, spending, policy, and short-term and long-term strategic planning concerning both core and exterior operations. As within every industry, the hospitality industry has unmanageable elements that affect management or ownership of hospitality establishments (Lewis 2017). Understanding these factors is important because it provides an opportunity for contingency planning (Lewis, 2017).
At the world conference held in Manila on tourism in 1980, importance of tourism and its effects were recognized in the declaration, which stated as; ‘’tourism is an essential activity both on the life of the nation since its direct and indirect effects on economical, social, cultural, and educational sectors of the society and their international relations’’. Economic benefits of tourism 1. Contribution to Gross Domestic Product; Tourism is being one of the world’s largest industries and contributes directly and indirectly (total contribution) to the global economy. Its contribution to GDP growth reflects the total spending within a particular country by residents or neon residents for business or leisure purposes as well as government spending on tourism goods and services which linked to visitors. According to the World Travel and Tourism Council
The relationship between Hospitality and Tourism, Tourism and hospitality help each other, the hospitality industry offer services like accommodation, transportation, food and beverage, recreation and leisure. Tourism is the activity by the tourists where they engage in travelling to destinations where they want to experience recreational and leisure activities and most of the time avails of accommodation, food and beverage. The hospitality industry is the supplier of the services for tourism. The meaning of hospitality is providing a safe and enjoyable environment for patrons. The inter-relationship between Hospitality and Tourism industry is
Stakeholder theory gained momentum and increased in significance during the mid-1980s. According to Freeman (as cited by Appiah, 2016) stakeholder theory contributed to reconceptualizing the fundamental manner through which firms operated, and leaders behaved, with the focus shifting toward external stakeholders. Foster & Jonker stated that the introduction of the stakeholder theory helped change the way in which organizations operated when the emphasis had historically been on internal stakeholders, in which the stakeholder theory altered this operation and implied relevance to external groups and communities (as cited by Appiah, 2016) Simmons said that with the advent of the stakeholder theory, organizations were compelled to assume greater
InterContinental Hotel Group (IHG) is among the largest hotel of the world and comprises of hotel seven hotel brands. Such as Holiday Inn, InterContinental, Hotel Indigo, Candlewood, Crowne Plaza, Staybridge Suites, and Holiday Inn Express. IHG also has to face the problem of credit crunch due to which their performance and growth has been impacted adversely. This hotel enjoys strong presence in the era of economic uncertainty such as credit crunch and fears of recession because of its famous brand Holiday Inn. However, in these years of crisis the share of the group dropped by about 50% because of presence of credit crunch.
Therefore, tourism may be defined as the activities, processes and outcomes by the relationship and interaction among the tourist, government, suppliers of the tourism, the host communities and the environment that surrounding the destination which involved in attracting and accommodating of the visitors (Goeldner & Ritchie, 2009). According to Goelner & Ritchie (2009), there are four different perspectives of tourism can be identified from the tourist, business operator who providing goods and services, government of the host destination area and the local community. The first group is the tourists or visitors. They are the group who search for various travel experiences and satisfaction physically and psychologically.
According to UNWTO “over the decades, tourism has experienced continued growth and deepening diversification to become one of the fastest growing economic sectors in the world.” In Belize, tourism is one of the growing industries that has to a large extent, a great influence on the economy. The tourism industry has demonstrated success and commitment to maintain the authenticity of its attractions fostering attractive platforms for investors looking to cater the growing number experience-Based tourist. Yet tourism is not the only successful industry in Belize, there is the citrus industry, sugar industry, banana industry and also the marine industry which help the economy. Therefore tourism does indeed help the development of Belize because it provides jobs, nevertheless tourism is seasonal, therefore it only provides jobs for certain season such a summer, Easter and Christmas.