Roles Of Women In The 1970's

The Women’s Movement was a symbolic movement in achieving political and civil equality. It assisted women lifestyles in the United States, granting them equal opportunities as men. Therefore, the Equal Rights Amendment guaranteed equal rights with men and the Equal Pay Act guaranteed equal pay. But these opportunities rarely helped women since they were prohibited and discriminated from universities and communal school, young girls have to be taught at home by mothers due to the segregation from males and females. In the 1960s, organizations were predominantly constructed for women since they were driven away from society of men and can’t attend schools and colleges. However, in these organizations they’ve made social, economic and political

Feminism: the advocacy of women 's rights on the basis of the equality of the sexes.

During the Progressive era there was a lot of public reform. Women were affected and they also created change thought their movements in this era. Women began working in factories and going to school. They began to have less children and wanted to focus on themselves. “Divorce rates increased because some educated women shunned marriage and believe only remaining single could they play roles they envisioned in the public world (Brinkley, Pg. 481).” Women of the progressive era felt they were being left out from developing careers. “So some women enrolled in new women colleges, some middle class women had become physicians, lawyers, engineers, scientist and managers. But moreover women jobs that society felted were suitable for them such as

Compared to the 1930’s, things have really changed in the workplace. Especially with women. With the start of World War II women started their endeavor into the workplace. In the article “Scenes and Un-Scenes: A Woman’s Work” the photos really capture how women begun their work and moved up. The article’s images show the appeals of ethos, pathos, and logos in every picture to express how women have made their move in the workplace.

Looking in from the outside, the journey of Women’s rights was a lengthy one, and it has come a significant way from what it began as. It was a long road to freedom that started with just a few women protesting together for change in the mid 1800’s to the large movement it is today. What started only as an effort to put women on equal footing with men in the voting realm blossomed into a full on fight against gender norms and independence through protesting, speeches, and gatherings. Gender norms or ‘roles’ are (as defined by Webster’s dictionary) “a set of societal norms dictating what types of behaviors are generally considered acceptable, appropriate, or desirable for a person based on their actual or perceived sex” and they are one thing that modern feminist have set their sights on to change for the better. Traditional gender roles have continued to exist for hundreds of years through perpetrators such as religion, government and society, and its effects have been felt by every woman, whether they realize it or not.

In chapter 18, the author talked about how woman played a significant role in the progressive era. The biggest victory was the passage of the 19th amendment, enfranchising women and being the 27th country to allow women to vote. Women’s reform redefined the role of the federal government. Women

The role of women in the United States has been determining since the country was still thirteen colonies. The role in the past defined women to do only their own domestications and household works, such as cleaning, finding some foods, taking care their children and farms, and sometimes their stores. They had no any rights in their property, including to be a head of household, even their husbands were gone or passed away. They also did not have any chances to be one part of politics, and they had no any political voices as much as men did in the society. After the colonies became the United States, however, these women took more active roles in the society by taking care their households instead of their husbands and being participated in

Before many lived amongst this earth, the way of living was completely different than how it is today. Some feel as if the United States has become a better place to live over the past 45 years, and others feel as if things have fallen apart. In the 1970’s few laws have been passed to better both, society and association. In early 1970’s, Title IX, the Education Amendments Act has been signed. Back in the days, living for women was much more difficult than it was for men. Women had to obey a higher quantity of rules than there opposing gender. Living in previous 1970’s, I would experience both the living with and without Title IX law developed. For many years women were obligated from there wants, but also be first of many girls to be introduced to the new law of having more rights and less discrimination against gender. A federal law that prohibits discrimination on the basis of gender has made a tremendous

As I mentioned previously, the sixties were a time of change. For instance, young people, watching their friends and family drafted into the Vietnam War, began to question traditional society and the government. Additionally, women changed their views on their place and role in the family. Also, new ideas emerged, changing the look of families both then and now. In 1960, more than 70 percent of families still looked much like the family of the 1950s, with a man who brought in the family 's sole income, children and a stay-at-home wife and mother. In fact, most still embraced traditional gender roles — men were tasked with working in a career, and women were tasked with keeping the home in order and taking care of the children. However, by the

Women’s Rights were the great unfinished business of the 20th century. This movement saw two waves in the 1900s, the second wave coming in the 1960s.

The progressive era which lasted from 1890-1920 in American society was the institution of radical reforms brought about by the millions of Americans involved in volunteer organizations across the country. During this time Americans worked to create solutions to the problems caused by the rapid industrialization and urbanization of the country. The progressive era was not a single movement, but rather a collection of movements all of which were intended to improve the lives of Americans. This was a truly remarkable time for women and the end of the era would see almost universal women’s suffrage with the passing of the nineteenth amendment in 1920.

The 1960s brought along important and beneficial changes to America, especially changes regarding gender roles and race relations. Even after World War II and the increasing tensions between the United States and Russia and Vietnam, America’s culture was changing faster than before. During the 1960s, gender roles changed for the better and race relations improved significantly.

The Feminist Movement was a series of campaigns for changes on issues such as reproductive rights, domestic violence, maternity leave, equal pay, women's suffrage, sexual harassment and sexual violence all of which fall under the label of feminism and the feminist movement during the late 1960’s and early 1970’s. The Purpose of the Women's Liberation Movement was to recognize a woman’s dignity and worth, and to enable women to enjoy equal rights with men in the workplace and to allow women to have more more control of their lives.

Nowadays, in society, the role of male and female have changed dramatically, as opposed to the prominent roles in history. Today women are changing to break out of the mold that which our society has placed her in. This is cannot be when it comes to role representation in the different advertisements. Nowadays different organization from medium to large are spending millions of dollars on developing their marketing strategies. They spent countless hours to study their target audience to study them so that they can attract them a better way to their competitors.

The representation of gender in mass communications has been a hugely debated topic for years and will continue to be one for many more years to come. The media plays a big role in how they want to portray a gender to the public. They create certain stereotypes through the role of a gender in order to attract a large audience and interest to sell a product, brand or image. Media is so important in today’s society, people spend hours and hours each day watching TV, browsing the Internet and reading magazines. There are so many images of men and women in the media today that it certainly has an impact on the viewer’s thoughts and sense of identity. I’m going to solely focus on how femininity is represented in contemporary advertising.