Roles Of Women In The 1970's

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In America mostly men were the ones, who worked as advertisers in the time before 1950. The majority of costumers, however, were female. So the role of men was being advertisers while the one of women were being costumers. In the 1970s women began to play a more active role in advertising and to hold more important jobs in the advertising industry. Whether this fact changed the behavior of advertising or not, will be seen in the following case study.
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