Romans And Burger King Case Study

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Matthew Tulloch Business project. Romans and Burger King Mac Donalds background: The first Mac Donalds shop opened in 1955 in Des Plaines, Illinois, it had a very high success rate and it became the McDonald 's Corporation. The founding brothers were bought out six years later for 2.7 million dollars. By the year 1965 there were more than 700 sites across the United States. The company was bought by a man named Kroc. Kroc established very strict standardized operations for all the McDonald 's franchises that included things such as portion sizes and the way in which the food is prepared, packaging and ingredients. It was not long until Mac Donalds caught on in other countries, by the year 2003 the cooperation held more than 31000 sites in 119 countries in the world. Burger King brief background: Burger King was founded in 1953 in a place called Jacksonville which was located in Florida. They were inspired by the Mac Donald brothers, the founders and the owners of Burger King were Keith J. Kramer and Matthew Burns, started searching for a new concept. After the company started to falter in the 1959, it was purchased by its own Miami and Florida, franchisees which were James McLamore and David R. Edgerton. The two started restructuring the business, the first step they made was to rename the company “Burger King” which is what we know it as today. The two men ran the company like an independent entity for eight years, eventually they expanded to more than 250 locations in the
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