Mcdonalds Vs Burger King Case Study
Matthew Tulloch Business project.
Romans and Burger King
Mac Donalds background:
The first Mac Donalds shop opened in 1955 in Des Plaines, Illinois, it had a very high success rate and it became the McDonald 's Corporation. The founding brothers were bought out six years later for 2.7 million dollars. By the year 1965 there were more than 700 sites across the United States. The company was bought by a man named Kroc. Kroc established very strict standardized operations for all the McDonald 's franchises that included things such as portion sizes and the way in which the food is prepared, packaging and ingredients. It was not long until Mac Donalds caught on in other countries, by the year 2003 the cooperation held more than 31000 sites in
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But Mc Donalds is more of a successful company as opposed to Burger King as Mc Donalds it a lot more well-known globally as it started such a long time ago, and it part of a lot more prestigious social events such as the FIFA World Cup and the Olympics, which proves what a huge brand name Mc Donalds is. Mc Donalds is obviously a very wealthy company as opposed to Burger King if they can sponsor such huge world events such as the FIFA World Cup and the Olympics, which Burger King most likely can’t sponsor as they are not successful enough yet.
How can Burger King improve?
Burger King has so much potential and is a lot younger than Mc Donalds and has a lot of time to become as successful, they can start expanding even more globally to get their brand image even more well-known. Burger King can also try to sponsor smaller events such as children sporting events as they slowly build themselves up and become more well-known, and eventually can sponsor sporting events such as the Olympics. They can do CSR projects that involve children or high school sports which is not as big but it will still help the brand popularity as there are many people associated with
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