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Romantic Comedy Film Analysis

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The understanding of the audience on what relationships should look like is constantly evolving and changing because of the portrayal of Hollywood movies on romantic relationships. Green (2013) presented an analysis of a small sample of Romantic Comedy Movies and contended that the content of such films changed the views of the audience in certain aspects of relationships, it also includes improbably high expectations, traditional patriarchal ideals and the support of post-feminism. Generally, Romantic Comedy Films have an unrealistic approach to romance and relationships. Due to these observations it is concluded that romantic comedy films have the potential to affect the expectations, beliefs and overall experiences of both women and female …show more content…

This lead the movie to become controversial and spur some issues in the industry. (Rosecci, 2016) The production of this has also influenced Filipino filmmakers and directors to become “daring” and produce more romance themed movies. Fast forward to 2017, and the film industry has adapted and created a long list of drama, comedies and action films that have become successful box office hits. Unfortunately, the kind of films that are out today are either an insult to the intelligence of the viewers or is a bad influence to the youth of today due to their often misleading principles. (Grimwald, n.d), This is especially true with Pinoy romantic-comedies or “rom-coms” for short. Grimwald argues that gems in Philippine media like (Heneral Luna, Muro Ami and Magnifico) are not given enough recognition because they are outshined by films that portray false and unrealistic stories on …show more content…

Given this, various studies were conducted to prove that media can influence the way people think, speak, and act. For instance, The cultivation theory of George Gerbner, Larry Gross, Michael Morgan, and Signorielli, suggests that massive exposure to television can affect the way people perceive reality and react to it. A study attempted to replicate the cultivation theory to prove its claims, results show that it was able to prove some of the postulates stated in the cultivation theory. The study proved that religiosity of young people fortify them in the their risk of being influenced by the negative attitudes portrayed in television and or movies, demographics have a huge part in the cultivation process, and younger children are more likely to be influenced by media for they are not yet fully able to view the media contents more critically (Cohen & Weimann, 2000). The indings of the study of Cohen & Weimann (2000), regarding the postulates of the cultivation theory, was implied in a study titled: Romantic Ideals In Popular Films And Their Association With Young People’s Beliefs About Relationships, by Veronica Hefner in 2013 in the United States of America, shows that viewers might learn about their romantic

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