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Ron Johnson Porter's Competitive Forces

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CEO Ron Johnson used four out of five Porter’s competitive forces(Bethel,2016). Ron used the Bargaining power of supplier, he very easily switched off the branded merchandize, so that the in house label can get distinguished. Johnson, also used the Bargaining power of the Buyers, He was hoping the town hall idea will bring more clients in the store and as a result, would bring more revenue. He depended heavily upon Threats of substitute products and service, he showed this by seasonal sales and free haircuts. Lastly, he used Rivalry among competitors. He was trying to make J.C.Penney completely different from it’s competitors like Macy 's, and walmart. I believe he was concentrating on weakness, and opportunities in the SWOT analysis. The weakness
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