Ron Johnson's Savior: A Case Study

312 Words2 Pages
Ron Johnson was supposed to be J. C. Penney’s savior as the golden-haired leader from Apple and Mervyn’s. Johnson 's leadership as CEO was short lived and only lasted 17 months due to a litany of failures (Reingold, Jones & Kramer, 2014). Johnson ignored the three major processes of business with his restructuring of J. C. Penney’s (Kinicki & Williams, 2013). Losing more than a billion dollars and 20,000 jobs saw Johnson as leading a coup instead of saving a company. Johnson intimated that he was hired to transform, not to rival their peers or simply to compete on price. Johnson came in to change everything. In regards to the three processes, he hit them all. People – alienated customers with rash changes to their favorite store ignored staff
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