Room Marketing Case Study
Room division is considering to hotels’ room, and there have considering to two department which is housekeeping department and front office department. These two departments have related to hotels’ room. Housekeeping department is to cleaning room, and front office department is to provide room to guest and help them check in and check out. Room division is accommodation service for the guest. It is to help guest prepare their room and to arrange room for them. The operation and standards of room division is to achieve the guest expectation on the room of the hotel. In this essay is talking about the comparison of room marketing. It will used two of the five star standards of the hotel to do comparison of the room marketing. It is explain …show more content…
The hospitality, integrity, leadership, teamwork, ownership and now are their value. Hospitality is passionate about delivering exceptional the guest experiences. Integrity is to do the right thing, all the time. Leadership is leaders in their industry and in their communities. Teamwork is team players in everything we do. Ownership is the owners of our actions and decisions. The now is operating with a sense of urgency and discipline. (Paul Pardi, 2011), (William R Thomas, 2010)
Determine each property’s target guest market In every hospitality industry, there will have their own ways or the basic ways to determine the guest target. It will follow difference situation or products and service to have difference ways to achieve the guest target. In JW Marriott Kuala Lumpur Hotel and the Hilton Kuala Lumpur Hotel, there will also need to determine guest target, and they will have some of the ways to know and determine about the guest
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There will have some department that in room division which is housekeeping department, front office department, and there will have reservation, concierge, and so on. Room division is a very important thing in the hospitality industry, so the products and services of room division are very important. Therefore, in the JW Marriott Kuala Lumpur Hotel, they will have some products and services provide to guest which that guest expected. For the housekeeping in this hotel, the product and service is provide amenities and linens, and the service is room service, clean room. In front office department, the product is providing wet towel, room key and welcome drink. Service is help the guest check in and check out, guest reservation, give information to guest and so on. This is the basic thing that guest expected, the JW Marriott Hotel have given to the
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