Rosalie's Bibingka Case
A Case Study About Rosalie’s Bibingka’s Successful Bloom
CHAPTER 1
The Problem and Its Background
INTRODUCTION
If there’s a Filipino food that we can call our own or authentic in its form, recipe and composition, historical and economic background, and true in its indigenous roots, it is the kakanin, and it has been a part of Philippine cuisine since time immemorial. Kakanin as a word, and as a merienda-companion is famous to all. Its name was derived from its main ingredient, which is a different type of kanin known as “malagkit” or glutinous rice. This native food is always a part and never been missed in the Filipino eating tradition, always in the list of food in every occasion, a favorite merienda and also breakfast. Filipinos are known
…show more content…
Yes, that is really true. As Marketing Students, we wanted to know the strategies and techniques that entrepreneurs used for the successful growth of their business. We wanted to know the system behind and how we are going to manage our chosen business in the future.
The Researchers had chosen Rosalie’s Bibingka (Puto, Suman atbp.) to be the subject of our marketing research for it is one of the businesses that started from nothing and now it’s into something big. Imagining how it had been through the years. All the sacrifices that they had made for it to be known not just in Marilao but in the whole of Bulacan. Maybe soon, it will be known all over the world because they are exporting their products to different countries. Great move! For it to be recognized not just here but in other countries also. For them to taste one of our own
…show more content…
The company has now arrived. It has the advantages of size, financial resources, and managerial talent. If it can preserve its entrepreneurial spirit, it will be a formidable force in the market. If not, it may enter a sixth stage of sorts: ossification. In this point, the company must be able to innovate their products. So that they are still going to react with market changes. Unfortunately for these businesses, it is usually their rapidly growing competitors that notice the environmental change first. It can lead to a declining company when mismanaged.
Scope and Limitations
The study aims to research the overall situation of Rosalie’s Bibingka. The main source of data was the interview, which was conducted by the researchers. The scope and the limitation of the study involves the weakness of the study beyond control of the researchers. The study was conducted for a month.
Significance of the
Hsc300 Unit 4 Business
965 Words | 4 PagesStrategy: First we need to understand and know the customers. At a basic level, we should know the important factors of the customers like their demographic location, gender, website browsing habits etc. But that’s not enough.
Informative Speech Haitian Culture
624 Words | 3 PagesFestive occasions such as baptismal parties, first communions, and marriages include Haitian colas, cake, a spiced concoction of domestic rum ( kleren ), and a thick spiked drink made with condensed milk called kremass and Haitian rum (Babouncourt), the national beer (Prestige). In New Year Pumpkin soup (bouyon) is eaten. (Transition: Now let’s learn about art and how it’s contributes to the Cuisine.) III. (MP3) –
Case Study: Vera Bradley
1563 Words | 7 PagesMarketing has become one of the most important factors for a company to be able to implement. It could simply make or break the companies’ success. One company that uses marketing in a variety of ways is Vera Bradley. They create, communicate, and deliver value in a very well represented way. Vera Bradley’s mission states is, “To design, manufacture and internationally market a distinctive line of superior quality handbags, travel items, stationery, eyewear and accessories that convey the Vera Bradley image and unique lifestyle.
Babbba Box Case Study
884 Words | 4 PagesHowever, BabbaCo’s business model is based on a strong network effect which falls to the winner-take-all industries. Therefore, upon weighing the pros and cons of the recommendations, BabbaCo. may want to consider the short-term strategy as the immediate action to increase repeat sales. They should validate their business model as soon as possible to scale their business to be the market leader through extending product lines and penetrating a widening market.
Case Study Plato's Diner
981 Words | 4 PagesTheir strengths are good food, reasonable price, high customer traffic, clean atmosphere, family run and operated. However, their weaknesses were; lack of management expertise, lack of accountability, inefficient human resources management skills, lack of innovation and therefore missed growth opportunity, and a hostile working
Case Study: Unilever
1081 Words | 5 PagesUNILEVER What is Unilever? It is the one of worlds biggest consumer goods company and it’s increasing his percentage in world market everyday. About 2 billion people chose Unilever and uses it’s products. It’s founded in 1930 with the unification of Margarine Unie and Lever Brothers (an English soap company).
Swot Analysis Of Greggs
1476 Words | 6 PagesThe business is highly customer-focussed that seeks to provide excellent products and services that deliver enjoyment and value-for-money. They desire to develop within a considerate culture that combines autonomy and accountability while maintaining the strong focus on profitability. The company has been in existence with high rate growth being registered as
Competitive Advantage Of Costco's Business Model
1090 Words | 5 PagesFurthermore, the company is increasingly appealing to customers and continues to maintain more than 90% of its members year to year. With the leadership at the helm of the company and their commitment to maintaining their competitive advantage, this remains an incredibly appealing business model. However, replicating this model would be incredibly challenging for small scale
Forever 21 Pest Analysis
901 Words | 4 PagesIt not only caters products like clothing for both genders, but also shoes, teenagers clothing, accessories and beauty products. Clothing is the key product sold as compared to the rests of the items. In ensuring that business goes well for the company, the management engaged promotions through media advertisements and hand phone apps to let customers view their products easier online and hired people for the various positions in the organisation company example managers, store assistants and supervisors. Though each of them plays a different role, they are an important part to the
Apple Executive Summary
1435 Words | 6 PagesExecutive Summary Apple has always surprised the world with its innovation starting from the invention of computer circuit board of Apple I in 1976 to world’s most successful personal computer and electronic device manufacturer. They brought revolutionary changes in user experiences in using personal computers and currently smart devices. The company was always under the supervision of visionary leaders and effective strategies applied by them made the Apple what it is today. The company faced several ups and downs during its operating timeline and remained successful in sustaining their position in the market as a leader. The Harvard Business School Case study of Apple Inc. focuses on the growth and strategic management of the company accordingly.
Moccona Coffee Case Study
1044 Words | 5 PagesIntroduction Every business organization is using a marketing concept which is used as a tool to identify customer’s needs. And further try to meet them by making right decisions in line with customer’s needs. In line with meeting customer’s needs the ultimate goal of every business is to gain profit. That’s why they make use of different marketing strategies to meet not only the need of the customer but as well as the goal of the company. We know for a fact that marketing strategies comprises everything from developing a product, to introducing it to the market, to selling and improving it as the need of the target market changes.
IBM Case Study: IBM At The Crossroads
875 Words | 4 PagesThis is achievable when a company shares a dynamic perspective. The key factors here are enhancement of dynamic capabilities to accommodate market trends, and extrapolations, where IBM could foresee major changes in the future. To succeed in dynamism, IBM must take the route of democratized innovations instead of the traditional innovation model. Though, it may take a while to curb the commoditization but it definitely will lead to a greater degree of differentiation. Once, the company starts analyzing the trends in customer future needs, the dynamic capabilities will automatically set in place, paving a smooth transition path for new products and innovations to be developed with a first mover
Informative Speech About Breakfast
751 Words | 4 PagesThe popular thai breakfast foods include jauk(Thai rice porridge), pa-tong-goh(Thai deep-fried donuts) and nam tao-hu(hot soy drink). - Jauk is rice porridge made of broken rice. It 's served with either minced pork cooked in pork stock or chicken meat cooked in chicken stock. The two parts are served together in a bowl. (ใส่รูป) - Pa-tong-goh is Thai
Reflection On Strategic Marketing
917 Words | 4 PagesStrategic marketing is a broad and practical subject which included the concept of marketing subjects of previous semesters such as business marketing. The study of this subject has contributed to marketing knowledge in many ways, as well as it has strengthened my skills in application of marketing concepts. My knowledge was increased that I was able to develop a complete strategic marketing plan of not only on the part of marketing analysis or strategy of a product or service, but also the whole corporate plan. My skills and capabilities that were developed and integrated during lectures and tutorials include the analytical skills, coordination skills, presentation skills, organization skills, etc.
Literature Review On Startup
984 Words | 4 PagesWeiss: observed that survival of any small business within any industry is due to specialisation of items with shorter production runs or specific niche segments thereby their relative market share is
More about Rosalie's Bibingka Case
Hsc300 Unit 4 Business
965 Words | 4 PagesInformative Speech Haitian Culture
624 Words | 3 PagesCase Study: Vera Bradley
1563 Words | 7 PagesBabbba Box Case Study
884 Words | 4 PagesCase Study Plato's Diner
981 Words | 4 PagesCase Study: Unilever
1081 Words | 5 PagesSwot Analysis Of Greggs
1476 Words | 6 PagesCompetitive Advantage Of Costco's Business Model
1090 Words | 5 PagesForever 21 Pest Analysis
901 Words | 4 PagesApple Executive Summary
1435 Words | 6 PagesMoccona Coffee Case Study
1044 Words | 5 PagesIBM Case Study: IBM At The Crossroads
875 Words | 4 PagesInformative Speech About Breakfast
751 Words | 4 PagesReflection On Strategic Marketing
917 Words | 4 PagesLiterature Review On Startup
984 Words | 4 Pages