Rosetta Stone Case Study

1596 Words7 Pages
Abstract Rosetta Stone Inc. maintains a steady growing organizational culture and changes in providing its language learning and training solutions. Rosetta believes that customer and the environment around it that support business. In this regard, Rosetta Stone Inc. works on customized solutions required by different sets of customer needs. It also does not leave its employees out since they are the poll bearers of customer solutions realized. Rosetta Stone Inc. in this regard, maintains a paying reward system that motivates employees to exploit their talents in providing creative and innovative solutions. This paper is thus part of a larger continuing project on company analysis that specifically looks into organizational cultural structures…show more content…
In addition, the company’s performance and competitive advantage is highly dependent on its culture. Culture also acts a control mechanism of employee behavior. Change involves change management and change leadership. Change management refers to structures and tools that keep the efforts of change under control. Change leadership concentrates on the driving forces, processes and visions that fuel change in large scale(Elsmore, 2001). Rosetta Inc has implemented an organizational culture in various ways, including implementation of reward systems. Being a hi-tech company, Rosetta Inc has adopted an environment that encourages adaptability and innovativeness (Diaz, 2011). Current culture of the organization. The company also upholds a quite strong corporate social responsibility. To begin with, the company highly supports the local community through various initiatives and projects. Rosetta inc. employees offer voluntary services to the community. Rosetta Stone also sponsors, corporate fundraising events as well as offering donations for non-profit fundraising events.The company has a community outreach committee that is dedicated to organizing outreach events as well as reviewing of outside proposals. These initiatives are aimed at the improvement of quality of life, intercultural communication and language learning in the community (Kinder,…show more content…
This is because of the external environment of customers who have different needs to learn new languages. These are, for instance: individual persons who want to learn foreign languages at their own time, Schools that look into ways of teaching different foreign languages in their curricular and families that create formal language learning in their homes. Corporates to require language learning for supporting their international activities. This push has enabled Rosetta Stone to produce or come up with effective ways of serving different customer needs. In this regard RST has innovatively come up with such solutions like personal edition for own convenience learning, classroom edition, the Home School Edition and Corporate platform to serve their different customer needs (Brown,2008). Rosetta Stone has a unique culture of working with thousands of organizations in different industry sectors through the provision of its language solutions. The environment has enabled RST to see many companies and individuals adjust to the economic, demographic and cultural trends, enabling their workforce to proactively grow their skills and be in a good position to succeed in this multicultural international business community. Even from a business environment point of view improved communication through language, skills deliver great business
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