Rotana Hotel Case Study

Overview

Innovation has increased rapidly over the years becoming a major part of business growth and success. One of the major factor that brings in the rising amount of innovation in the organization is due to the easy access and availability of information technology. While this is a growing competitive advantage for some companies, it is also a probable threat to other organizations. (Jetter & Satzger, 2009). Theses innovation has impacted the businesses negatively as well as positively in terms of performance and growth.

One of such latest innovative system implemented by Rotana Hotels is the “Restaurants and Table Management System” that enables them to centralize the customer information, build social media integration, receive online

The system helps the company to improve its operations and provide the customers a better platform to reach out to them. However, there are several issues that can arise in this aspect. First of all, the customer details that are provided into the system such as contact information, payment details are open to confidential and privacy concerns. Such situations pose ethical threat to the organizations for which, they are required to take upon the right steps. Secondly, customers who are not friendly with information technology would find such additions unnecessary and could also not prefer to use. In such situations, it is an added cost for the hotel to maintain additional staff. Thirdly, the database could have inadequate capacity, which would not save the right amount of information, thus, resulting is dissatisfaction from the

These all factors play a crucial role for Rotana to implement the Online Restaurants and Table Management System as it not only enhances the hotel operationally but also in terms of its external and internal environment.

Also, the system uses the similar activities of the information system processing, that is, input, output, processing and feedback. For example, the guests can book the rooms online, after which the transaction is processed to thee management, who then approve it and finally the transaction is completed with the payment. The customer is then asked to provide their feedback on the use of the service. These activities explain the input, processing, output and feedback activities of information system.

Also, it can be understood that the system is developed on one to many relationship databases because of the number of customers the hotel management need to deal with. Furthermore, the database of customer’s profile helps the system to provide the management with the customer’s details and vice versa to ensure both sides have access to the right information. Also, the information from these warehouses can be used to analyze the annual growth rates, customer count, customer satisfaction and other