Ribe Foods Research Paper
How can RTE foods be marketed better in India?
Prateek Rastogi FT 153063 Consumer Behavior (Sec – B)
How can RTE foods be marketed better in India? 1
10th October, 2014
Introduction
Today, we are seeing sensational changes in food generation techniques, utilization examples and demographics in India and other parts of the world. RTE products have recently, settled a solid buyer base everywhere throughout the world because of a few variables like continually expanding time obligations among the youthful urban working ladies population, who don 't time for kitchen, recreation voyagers and sightseers, more seasoned era who are not able to withstand the strains of cooking, kids who rely on upon midday suppers served in the schools and individuals abruptly got in regular disasters and not able to discover items for cooking. There is likewise
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It is evaluated that the yearly development in their interest is in excess of 30% for every annum. There is currently a shift popular from carbonated drinks to tree grown foods squeezes and beverages.
How can RTE foods be marketed better in India? 2
10th October, 2014
Expelled RTE products are an alternate class, which could assume a significant part from the wellbeing perspective as they can be low in fat substance and in the meantime meet the taste of the customers.
Testing open doors exist around there for creating inventive items and differing Indian ethnic delights and advertising their interest in the residential and in addition worldwide markets.
Growth Potential
G. Chandrasekhar, Associate Editor, The Hindu Business Line, at a two-day global symposium, Kochhi said that “RTE products has been distinguished as one of the real development ranges in the nation and the volume of utilization is critical particularly by virtue of the youthful era, which constitutes 55 for every penny of the
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