Rubber Glove Case Study

1056 Words5 Pages
Social cultural environment is the firm specific social structure, customs, beliefs and values, behaviour norms, lifestyles, cultural traditions, population size and geographical distribution. It affects the operation of firm. As the domestic political stability, economic growth steadily resulting in environmental awareness of the community generally increased and good for rubber production. People living standards improve and change consumers attitudes can let rubber gloves sales have a breakthrough. So, this product is very impressive in consumer market. (efficient and effective) The environmental and human impacts caused by rubber glove. The eco efficiency concept of rubber glove product was interested. First important step of eco-efficiency…show more content…
Direct sales is do not sell through the brokers and directly sold product to customers. It can reduce the cost of circulation and satisfy the needs and interests of customers. Distribution channels can help to rapidly dominate the market, establish a brand image and reduce costs to expand he scale of reproduction. People can adopt from Alibaba, Ansell, Taobao, etc to find the product from these platform. (demand and growth analysis) During the development of domestic medical and health undertakings, there is an increasing demand for medical gloves and inspection gloves. Especially the spread of AIDS, medical gloves and checks gloves are growth rapidly in demand. In addition, higher health requirements of catering, food processing industry also have new requirements of rubber gloves. The demands of China’s rubber gloves are 37.81 billion in 2006. In 2009, other demands are 52.86 billion, average growth rate is…show more content…
If the increase of buyer will increase the demand of rubber gloves and the demand curve will shift to the left. When consumer 's income increase, the quantity demand of rubber gloves will increase. Supposing the needs of rubber gloves for one family is 5 per each day, the demand of rubber gloves will need a large amount to support the supplied because there are many household in China cause the demand of rubber gloves increasing. (supply) China is producer of latex gloves and production enterprises more than 100. The growth of domestic market demand and rubber gloves product sales are steady upward trend in recent years. China’s export of rubber gloves are in a larger proportion. Due to the economic crisis in the second half of 2008, export sales decline significantly in 2009, and it resulting domestic production in 2009 significantly reduced. When the price goes up, the quantity supplied will goes up. For instance, supplier must according to the need of each person to deciding the quantity of supplied. If the future prices of rubber gloves decline, supply curve will shift to the right. Example, the price of rubber glove is CNY1.50 , the quantity demanded is 200, the quantity supplied is 300, will have a shortage of demand called excess supply, because of Qs>Qd. If there have a change in supply and demand, when demand increase, supply will also
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