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Russian Fashion Essay

967 Words4 Pages

The Russian Federation is considered one of the fastest growing economies with the great number of big spenders and consumers. Moreover, it’s the place, which represents the largest retail market.
For Russian people fashion plays an important role in their everyday life. It doesn’t matter if they go shopping or to the gym, working in the office or meeting with friends – Russian people are always thinking what to wear, they want to show-off and express themselves with a unique and distinctive style.
In Soviet Union times Russian women could not wear anything special because of deficiency. All the shops were stuffed with the same clothes and shoes. Even if the customer had enough money, he/she couldn’t buy anything special. People, who wanted …show more content…

That is why, it is very important for Russian women to be always well-dressed in highly-recognisable brands. The majority of women in the age of 18-55 are characterised by strong interest in designers, brands and trends, trying to stand out from others with the luxury status products. In comparison with men, women’s consumption is quite steady even in the more severe circumstances, they can’t easily switch to cheaper brands following the habits to buy the best for their …show more content…

Although both international and local designers take not consideration Russian fashion taste and preferences, still the tastes and demands differ significantly from region to region. It is also well-known that Russian consumers have a high demand for warm clothes including fur coats, down dresses, cashmere pullovers, which are either not presented in the collections of fashion brands or not specifically made for cold winters. Only a few customers pay attention to the brands’ heritage, so the demand for local designers, who understand the preferences and demand of Russian clients (even if the brand has just been emerged), is increasing

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