Ruth Chris Essay

Ruth Chris steak house has established itself as one of the largest fine dining steak houses in the US. It has gained popularity for serving its premium quality menu items to its customers with great commitment to customer satisfaction. It already has its presence in five countries including the United States. The company had incredible success to the point that it hit the significant milestone of going public.

One of the strength of Ruth Chris is having value based business strategies focusing on delivering superior value (its board selection of USDA Prime grade steaks) to its customer as described by Peter and Donnell. They stay true to their core menu offering consistency. By offering a superior customer value, they can continue to succeed in building long-term relationship with their customers while still achieving their business objective of revenue growth. Ruth’s Chris has established a brand image in the United States for providing its customers not only a fine dining experience but also great customer service. Even though they became the largest fine dining steak house, they have some shortcoming like pricey and limited menu, strict franchise criteria coupled with higher establishment costs.

The main aim of any business is profitability and growth. Stakeholders are very particular on identifying strategies to promote business growth. Key to a successful business is to offer the right product at the right time. Of the four standard growth models, the product development and diversification models have the disadvantage of brand dilution and brand confusion for Ruth Chris. Penetration model could definitely help in furthering the business however; its limitations are due to smaller scope in the current markets for fine dining establishments. Last but the most viable option in this case is the market development