Ryanair Case Study

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The history of Ryanair: Ryanair is Europe 's largest low-fare airline and is based in Ireland. It is a public listed company which trades on the Dublin, London and New York (NASDAQ) Stock Exchanges. Ryanair, established by the Ryan family, started operations in 1985, launching 15 flights a day between Waterford and London Gatwick Airport. In the company’s first year, its 57 employees carried just over 5,000 passengers in this original route. Ryanair was the first European airline to set up special low fares and subsequently caused both British Airways and Aer Lingus to slash their prices Over the next five years the company grew rapidly, expanding the number and size of their aircrafts, and their routes . By 1990 they were carrying over 600,000…show more content…
The European Union completed the “Open Skies” deregulation of the scheduled airline business thereby enabling airlines to compete freely throughout Europe. On 29th May 1997 Ryanair became a public company for the first time with a successful flotation on the Dublin and London Stock Exchanges and admission among NASDAQ 100. The shares were more than 20 times oversubscribed and the share price surged from a flotation price of €11 to close at €25.50 on their first day of trading. All of Ryanair’s employees received shares as part of the flotation process and at the close of the first day of trading, Ryanair employees were sitting on…show more content…
The value of this order exceeded €6bn. and signaled Ryanair’s ambition to continue to be the largest low fares airline in Europe as well as the lowest fare airline in Europe. Ryanair became No.1 in Europe of customer service beating all other European airlines for punctuality, fewer cancellations and least lost bags. Rapid expansion of Ryanair right across Europe continued. In 2003 the airline acquired Buzz, the Stansted based loss making airline from KLM in April, which they closed for a month and then re-launched on 13 former Buzz routes in May at half the fares previously charged by Buzz. This acquisition gives Ryanair immediate access to 11 new French regional airports as well as making Ryanair by far and away the largest airline operating at London Stansted

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