Ryanair Financial Analysis Essay

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1. INTRODUCTION 1.1 OBJECTIVE STATEMENT The objective of this report is to analyze Ryanair’s past and current financial data, performance and changes in financial position on its business area with financial statements. Analyze Ryanair’s economic decisions due to its financial performance and position. Evaluate and predict its future risks and expected future development in terms of its AGB program with its major competitors. 1.2 COMPANY INTRODUCTION Ryanair is an Irish low-cost airline headquartered in Swords, Dublin, Ireland, with its primary operational bases at Dublin and London Stansted Airports. It is the Europe’s only ultra low cost carrier. In 2013, Ryanair was both the largest European airline by scheduled passengers carried, and the busiest international airline by passenger numbers. The airline has been characterized by its rapid expansion, a result of the deregulation of the aviation industry in Europe in 1997 and the success…show more content…
There is evidence of the company implementing certain policies to reduce pollution. Despite their environmentally friendly strategy, the company has been diminished by bad publicity. Thus Ryanair should adhere to good business practice for sustainability and high performance. Legal: Legal factors can affect the company 's image and reputation. In August 2003, Ryanair ceased operations at Strasbourg after losing a court case brought by Air France. Also the EU had devised new rules to cover overbooking that result in boarding denials to passengers by airlines. Before to the EU decision at the Central London Country Court, a disable man won a landmark case against Ryanair after it charged him €18 for a wheelchair he needed at Stansted to get from check-in desk o the aircraft. The passenger awarded €1,336 in compensation from
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