Ryanair Opportunities 1. Improved customer service In the year 2013, Ryanair also started a program to ensure that passenger feedback was collected and adhered to. The airlines focus was to enhance the quality of customer communications and relations with the airline which included redesigning of Ryanair website, enhancing the look and feel with better and easy ways for booking; introduction of new mobile application; loosening of bag restrictions (for both on-board and checked bags); a decreasing the tariff charged to print boarding passes at the airport and make changes to bookings. 2. Business travellers The business traveller product launched by Ryanair is a bundled product offering a range of features for a single fee, including booking flexibility, fast lane security, choice of reserved seating in 'premium ' rows (front row, over wing with extra legroom), and a checked bag. In addition to this, Ryanair has been adding more prominent and primary airports to its network and is increasing the frequency of operations via business-oriented routes.
1. INTRODUCTION 1.1 OBJECTIVE STATEMENT The objective of this report is to analyze Ryanair’s past and current financial data, performance and changes in financial position on its business area with financial statements. Analyze Ryanair’s economic decisions due to its financial performance and position. Evaluate and predict its future risks and expected future development in terms of its AGB program with its major competitors. 1.2 COMPANY INTRODUCTION Ryanair is an Irish low-cost airline headquartered in Swords, Dublin, Ireland, with its primary operational bases at Dublin and London Stansted Airports.
The marketing mix I have conducted for Ryanair identifies its core values of low prices, efficiency and value for money. These values should always be kept no matter how the operations change. We know that the low cost is the biggest strength and holds the most power of the business. I have chosen Ryanair’s Business Plus fare and the product/service that I will conduct a marketing plan for. The service includes a variety of benefits such as: flexibility on tickets, 20kg checked-in baggage allowance, fast-track security, priority boarding and allocated seating.
Ryanair’s strategy is in no doubt a low cost strategy and in my opinion, if Ryanair could have the chance to fly passengers for free at a profit they certainly would! However, this low cost strategy does come at a price. Ryanair are a cheap and efficient but most certainly no frills airline. Their consumer market is aimed towards flyers who seek an efficient, basic and luxury free flight. The man behind the recent success of Ryanair is the CEO Mr. Michael O’Leary.
Ryanair Ltd. is an Irish low cost airline with its primary operational bases at Dublin and London Stansted. Ryanair was founded in 1984 as "Danren Enterprises” by Christopher Ryan, Liam Lonergan and Irish businessman Tony Ryan. The airline was shortly thereafter renamed "Ryanair” and began operations in 1985. (Wikipedia, 2016) In 2013, Ryanair was both the largest European airline by scheduled passengers carried, and the busiest international airline by passenger numbers. (Ryanair.com, 2016) Ryanair is Europe’s favourite airline, carrying over 106m p.a.
Research topic : Why the emergence of Ryanair’s low-cost airline was so successful? The emergence of an indigenous airline as Europe’s most profitable is remarkable. How Ryanair changed their pricing strategies to avail of a whole new market of people bi-passed by the premium strategies previously used, began to transform the industry. Ryanair was founded by Tony Ryan , Christopher Ryan and Liam Lonergan in 1985.Tony Ryan had previously worked for Aer Lingus who had gained a monopoly within Ireland’s airline industry. Ryanair were keen to break this monopoly, aswell as the duopoly of flights to and from Ireland and Britain held by Aer lingus and British Airways and soon introduced a 15 seater embraerer bandeirante turboprop from Waterford to
1. There is already a flight service between London and edinbrugh so it is beneficial for crowair plc to expand its services to other places. 2. Extending operation to paris will increase customer base, Customer Satisfaction and thereby increase reputation. 3.
As the time changed, there are many threats come and hurt the Ryanair airline. However, in the recent years, Ryanair keep changes and make a development on its brand image and made a lot of efforts to attract more customers and use the past bad experienced to teach them to become better in future. After Ryanair faced all the challenges in the airline business for many years, it is managed to become a biggest low-fares airline in the Europe and use the low fares as a competitive advantage of Ryanair. In this report, we are required to perform a SWOT analysis, evaluate four criteria of sustainable competitive advantage, discuss the two primary value chain activities which are operation and sales and marketing, and finally we need to discuss the impact of two external environmental factors that challenge Ryanair company to remain competitive in the airline industry. 1.
Financial analysis (internal analysis): Financial analysis shows increase in profit margins. Analysis showed that Ryanair airlines were still in profit even after cancelling the flights but their market share prices decreased. The cost of maintenance, marketing, distribution and rental aircrafts increased but there is a decline in operating margin which led to higher profit margins. Ryanair may face loss in profit in coming days if they refund the 400000 affected customers. External analysis: It is done to check the environment in which the company operates.