Introduction: Ryanair is an Irish low fare airline which was founded and named by Ryan family in year 1984 with bases at Dublin and Stansted airports. Ryanair was bought into operations in the year 1985. From a small company, it has grown to a big carrier company across Europe. At first, the aircraft used to carry 15 seats from Waterford to Gatwick airport and back again for short distances. Passengers began to increase and they expanded their business from one country to another thus spreading across the whole Europe.
The pricing strategy aims to stimulate demand among “fare-conscious leisure and business travellers” (iii). Fares unlike other airlines were based on demand for the particular flight, through reference to the period and date of departure. Evidence of this is clear in the price range of 0.99 to 199.99 euro price of Dublin to Stansted tickets.O’Learys policy of “cheap fares are better than 50 empty seats” had clear effects, by 1997, in the Ireland-UK market, Ryanair overtook Aer Lingus as the number one carrier on flights between the Republic of Ireland and the UK with 4 million passengers and a 37 per cent market share. By 2002, it had hit a record high in a turnover of 382,294 and a market share of 34.6% within the low-cost
Airbnb: Week 2 Writing Assignment Marcus Ferguson University of Maryland University College Abstract This paper explores the company Airbnb. It is separated into two parts: Part 1 and Part 2. The first part goes over their strategic marketing; which is broken down into four main categories: creating value for customers, role of the customer in the company’s strategic plan, SWOT analysis, and competitive analysis. The second part focuses on their customer satisfaction, loyalty, management, and empowerment. Keywords: Strengths; Weakness; Opportunities; Threats Airbnb: Week 2 Writing Assignment Part 1: Strategic Marketing 1.
Moreover, the paper will demonstrate the model related to CSR to the company which will identify the CSR techniques employed by the organisation. This will also discuss the advantages and disadvantages of employing corporate social responsibility. This paper will also provide the recommendations for better and further use of CSR models in the organisation. 2.0. Overview of the company According to many studies, Tesco
Virgin Atlantic operates almost 38 aircraft in its fleet, with more than 9000 employees worldwide, and approximately 58m passengers. In such complex industry, Virgin Atlantic appears to have been more successfully in building a high level of brand recognition. Virgin Atlantic’s mission is to grow a profitable airline, where people love to fly and where people love to work. It’s main objective is to improve the quality service to the travelers. In order to achieve the organizational
Southwest Airlines is a major airline company that provides air transportation in the United States and nearby international markets. Founded in 1967 by Rolling King and Herb Kelleher and commenced service on June 18, 1971, with three aircrafts and 25 employees with flights as low as $20 one-way fares to Dallas, Houston, and San Antonio. Southwest has been ranked #8 in Fortune’s list of World’s Most Admired Companies for 23rd consecutive years. In its 47th year of service, Southwest Airlines continues to provide exceptional customer service delivered by more than 55,000 employees topping 115 million passengers annually. Southwest Airlines serves 100 destinations in the United States and operates international flights to Mexico, Latin America, and the Caribbean.
1. Explain to Mrs. Wen what CRM is and how CRM is different from traditional marketing. Customer Relationship Management (CRM) is a term that refers to practices, technologies, and strategies that organizations use to oversee and analyze customer interaction and information. This is done through use of the consumers’ lifecycles, with the objectives of enhancing business relationships with customers, helping with customer retention, and increasing profitability. It is basically a system created by the company to interact with its customers effectively and efficiently.
An example of a local based airline industry in the United Arab Emirates is Emirates airlines. It is an international airline which is based in Dubai. It is the largest airline in the Middle East, operating over 3,000 flights per week, to more than 130 cities in 77 countries. Its brand name is very strong, and has an excellent service. The number one Customer relationship management strategy of Emirates is the Skywards.
Following is the graphical illustration of the same (Baines, et al., 2013): Fig. 1: Modified from (Baines, et al., 2013) Pestle analysis determines about the Political, economic, socio cultural, technological, legal and ecological factors affecting marketing function in an organisation. For example, as legal factor affecting marketing function, USDA organic seal or Non GMO product verification logo is awarded to Coconut bliss (Bliss Unlimited, 2016). It helped the company to build trust amongst the customers and improve the brand value. Internal environment consists of evaluating internal resources of the organisation like product, human resources, systems, finances and marketing strategy.
As of November 2015, Southwest Airlines has scheduled service to 97 destinations in 40 states, Puerto Rico, and abroad. Their vision is to become the world’s most loved, most flown, and most profitable airline. In order to accomplish its vision, Southwest needs every one of its executives, pilots, and employees to work together for a