SEO Strategies
SEO Strategies Used in Reputation Management System
To establish the reputation management, SEO and SMO strategies are used. Reputation management for SEO techniques is a marketing strategy for creating positive and negative comments about the Organization and responding to the critics of the clients. The Search Engine Optimization (SEO) has a rapid economic growth in our day to day life with new innovations. Some people might be unaware of the Search Engine optimization and its uses for managing a company with good reputation. This article gives detailed information about SEO, SMO and how these two are implemented to manage and organize a company and also in our day to day life.
An SEO professional might be interested in using all the SEO tactics
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But in case of business people, the most effective approach is to promote your company honestly, implementing Customer Experience Management (CEM) practices and actively engaging with customers online. This increases the visibility of your business naturally in search engines. Natural SEO ranking is very hard and it takes months and years to achieve your web presence without pay per clicking (PPC). But you can make your SEO tactics in easy way when combined with Social Media Optimization (SMO).
SMO or social SEO is an activity performed together to increase your web presence and also ranking in natural way. SMO can be defined as the use of social media which connects the people all over the world and communities to generate publicity and awareness of your Business. Online Reputation Management is a very labor intensive process. Any approach that is subtle and yet effective will take time, at least three months, before any progress is really seen. SMO is an online method for optimization and falls under two categories. They
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Marketing Strategy: Case Study: Houzit
1803 Words | 8 PagesCASE STUDY: You are the marketing manager for a chain of home-ware stores in Brisbane called Houzit. The marketing plan for the 15 Houzit stores was developed over 12 months ago and you are actively engaged in implementing the strategies to achieve the marketing objectives. Specifically, you are instigating those marketing activities that meet the marketing objectives of a 12% market share (up from 11%) and an increase in sales by 8.5% over last year’s result. No expansion stores are planned during this phase of consolidation and on average the stores achieved $24,680 per week for the year.
Hilton Garden Inn Marketing Strategy
1248 Words | 5 PagesKETING STRATEGY A marketing strategy is a process or model to allow a company or organization to focus limited resources on the best opportunities to increase sales and thereby achieve a sustainable competitive advantage. Or it is a process or model to allow a company to focus limited resources on the best opportunities to increase sales and there by achieve sustainable competitive advantages. The marketing strategies of Hilton Garden Inn are as follows. Philip Kotler defines marketing as a social process used by the people, individually or in a group to achieve what they want by the creation or exchanging their product details and their values with others.
Intercontinental Hotel Marketing Strategy
1794 Words | 8 PagesIntercontinental Hotels is using the market differentiation strategy in segmenting its market into appropriate market divisions based on characteristics of the varying needs and characteristics of the target markets. The company has more than 3500 hotels in over 100 countries with around 535000 guest rooms. It has established a substantial customer base with over 120million customers whose preferences vary based on price and quality expectations. The Intercontinental group is made up of many brands such as the Intercontinental Hotels and Resorts, Holiday Inn Garden Court, Crown Plaza Hotels & Resorts, SunSpree, Holiday Inn, Staybridge Suites, Holiday Inn Family Suites Resort, Holiday Inn Express, Holiday Inn Select, Holiday Inn, and Candlewood
Amazon Marketing Strategy
1532 Words | 7 Pages1. Primary Target-Market — main consuming group/Secondary Target-Market —additional sales potential Amazon’s target customers are people who have access to the internet and have financial paying tools such as credit card, debit card, paypal etc. futher, the firm’s clients do not stay within the united states only. Amazon has reached its hand to online customers in other continents. Further the company’s prime program seems to appeal more to older shoppers than the younger ones since data shows that individuals whose age 40 or more are more loyal to the service than people whose age is less than 40.
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