Just Click: SMART Marketing Objectives

Marketing Communications Plan

Just Click will have clear marketing communication plan in place to achieve its SMART marketing objectives defined by its management. The following are the three SMART marketing objectives of Just Click:

1. To increase the overall revenue by 20 percent by the end of June 2018.

2. To increase the market share of Just Click 2 version (targeted at Companies) by 10 per cent by end of June 2018

3. To increase the customer retention by 30 per cent by end of June 2018

Use of the promotion mix to achieve the above marketing objectives. (Al-Abdallah & Abou-Moghli 2007)

To increase the overall revenue by 20 percent by the end of June 2018.

We would be using the following promotional mix components to achieve the above

• To print and distribute flyers and pamphlets amongst the public

• To display banners at strategic places like malls, government and business centers etc.

• The sales and marketing team would personally go and meet the representatives of the government agencies and business companies to demonstrate the uses of Just Click and explain how it would benefit them in terms of providing the best quality, reliable and best priced services as required from time to time.

• The customer care units of Just Click would make random cold calls to the potential customers to enquire if they require any of our services and inform them of the promotional offers and discounts available. In addition, they would also call upon the existing customers to get their feedback on the services availed and see to it that any of their complaints are immediately attended.

• The marketing team would encourage the satisfied customers to spread the brand awareness by word of mouth publicity and motivate the customers through referral incentive

• Tie ups with the major organizations such as builders’ associations, interior decorators forum etc. to promote our services and increase sales.

• Release you tube advertisements which would demonstrate how to download, install, and use the app and include testimonials of the satisfied customers.

To increase the market share of Just Click 2 version (targeted at the Companies) by 10 per cent by end of June 2018

We would be using the following promotional mix components to achieve the above marketing objective;

• Provide the best services for the existing contracts with the companies by delegating the best team of service providers

• Getting references of the satisfied companies, which has availed our services already.

• Complying with all rules and regulations of the companies.

• Sponsoring any of the corporate social responsibility initiatives like cleanliness drives etc. (if possible)

• Getting registered in the list of approved vendors in the company vendor list.

To increase the customer retention by 30 per cent by end of June 2018

We would be using the following promotional mix components to achieve the above marketing