Airline Marketing Environment

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MARKETING ASSESSMENT INTRODUCTION In the introduction to the research I will speak carefully ab0ut each p0int in the subject. In my research on the marketing environment, I will discuss the impact of dem0graphic, cultural and economic changes on the united airline. I will also introduce you to market segmentation, targeting and positioning and the impact of retail use 0n the growth of the united airline. I will also brief you on SWAT analysis and I will talk about the strengths, weaknesses, opportunities and threats as I will apply SWAT analysis to the united airline . PART -1 The Marketing Environment includes internal factors (Employees, customers, shareholders, retailers, distributors, etc.) and external factors…show more content…
Their goal is to design a marketing mix that perfectly matches customer expectations in the target sector. Few companies are big enough to supply the entire market. Most of them must break the aggregate demand in the sectors and ch00se the ones that the company is best equipped to deal with. The key factors that affect market segmentation, clearly identify sect0rs, measure their actual size, and reach them through promotional efforts. Market Segment a defined group of individuals, househ0lds, institutions or organizations that share one or more of the characteristics or needs of the other homogeneous market. Market segments generally resp0nd in a predictable manner to a marketing or promotional offer. Each market segment is unique, and marketers use different criteria to create a target market for their product or service. Marketing pr0fessionals approach each sector differently, having a full understanding of the needs, lifestyles, dem0graphics and personality of the target consumer. the market can be subdivied, or segmented, acc0rding to…show more content…
Opportunities: They can come from 0utside the project and may lead to increased sales and also can lead to increased profits. Are external factors that are in the interest of the company such as the presence of g0vernment support or the ease of finding and applying technology Threats: They can come from outside the project and cause disturbances to the project. Are the external factors that negatively affect the performance of the company, such as competition or negative economic indicators. SWOT analysis in united airlines: Strengths: -Low labor costs - High growth rate -Local market - Market entry barriers -Distribution of distribution and sales networks - Skilled manpower - High profitability and revenue Weaknesses -taxes Opportunities -global markets Threats: -External business risks - Technology - Increased costs - High cost of raw materials - Increase in labor costs Referencing: wiki < AOU ,E_library (value-based Marketing Strategy) AOU, e_library (marketing management: a decision- making
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