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The SWOT Analysis And Porter's Five Forces Of Amazon

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Another recent service that Amazon has launched is referred to as AutoRip. With AutoRip, a customer's music purchases from the past become immediately available digitally and through the cloud. Expect this service to be expanded to movies and books, allowing any purchase of the actual product to translate to digital versions automatically. Amazon has multiple revenue models. First and foremost, the company sells goods directly. A good sum of the products are offered to buyers through Amazon's online storefront with a small markup, and inventory is kept in the company's warehouses throughout America. Most consumers visit the company's site assuming its products are less expensive and readily available for purchase and shipping.

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SWOT, which stands for strength, weakness, opportunity, and threats is a techniques for understanding the current situation of Amazon.com. Firstly,the strength of Amazon are the variety of products that been offer at their website is massive ranging from electronic products to fashion products, this put Amazon on the rise as on of the biggest online shopping website in the world. Secondly, weakness of Amazon.com are the increasing in the variety of product may find difficulties in term of distributing the products. After that, the opportunities of Amazon are in international markets, the rapid growth of the use of internet and social media throughout the world may help the company to expand their businesses and brands to international markets. On the other hand, threats that the company might face are, as the e-commerce field are constantly evolve and getting more and more recognition, present big companies such as EBay, Alibaba.com, and many more are a constant danger to the …show more content…

It is clear that this knew-how was the main advantage of amazon.com in comparison with the competence. Amazon.com also knows how to conserve customers, offering importance and value to their services, this does not mean discounts, this is related with personalization of accounts, e-mails, discounts, safety in payments and velocity in

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