• The marketing and promotional activities of apple are very strong and they have been successful so far. • Apple has a strong financial background. • Innovation in technology and constant investment in development of technology. • IOS is not an open source, which has created a brand loyalty among the customers and buyers. • The retail stores set up by apple is a major advantage over other rivals in the market.
2. Threat of new entrants – Moderate or relatively low. Requires high investment and capital. In addition, Apple’s ability to continuously differentiate its products from other companies makes it hard to copy their success. Apple also produces at relatively low cost due to economies of scale of wide-spread
The company has also designed many products which suits the demands of its consumers on daily basis. For example, the iPhone enables the company consumers to enjoy music, surf the web, make phone calls, watch videos and many applications that available. All this is done using one device. This has created a strong brand name and brand loyalty making Apple Inc. to obtain a competitive advantage over its competitors. In the other hand, Apple has been developing its products into new and easy to use products.
These centres main focus is to provide high quality services to A-customers that have faced issues with a product or staff member. This motivates the consumer to buy an Apple item as they are taken care of if any inconvenience occurs. In addition, Apple tries to fulfill the customer’s experience by providing them with benefits, by selling their products in Telecom centers. Such as: Singtel, M1 or Starhub. Apart from providing better services to a client, accessibility also improves as the IPhone 7 is bought in a location in which Apple doesn’t have a
While Intel and Microsoft cooperated and provided more open environment to users, Apple chose to integrate both horizontally and vertically, which meant that they provided more closed but stable environment. Apple made their first personal computers in the late 1970s. Their product, Apple II, led to a huge success. However, as IBM entered the PC market with more open system, Apple started to struggle. Apple computers did not
Apple is a consumer Electronics Company based in Cupertino, California. It is considered as one of the market giants in the electronics consumer market. The company’s competitive advantage is centered on its unique range of products that include: I-phone,
Background We chose Apple Computer Inc. brand because it is a multinational corporation that produces computer software and consumer’s electronics. Apple was found by Steven Jobs in California. Their first product was the Apple I with one board computer which was sold for about $650. Then they brought out the Apple II with a keyboard, colour monitor. Now company is well known products are “iPod,
Meyer(2016) In fact, Apple has many strong competitors such as: Google, Microsoft, and Samsung. Apple is not the company with IT industry history, so how the company managed to produce products that beat all the competitors? But Apple has more core competencies and lead to achieve competitive advantage through available resources. Impact of Globalization on Apple Inc (n.d.) According to (Tim Cook, 2012) It is precisely this idea that makes Apple’s products so unique. Apple is synonymous with innovation in the consumer’s perception.
Product innovation can drive profitability and growth, and help companies succeed even in difficult economic times. Many firms adapt and even transform through the creation of new products. What has become apparent in recent years is that the ability to adapt quickly is a critical factor for entry into the market (Eisenhardt and Tabrizi, 1995). This is why more and more companies view product innovation as critical to the long-term success of the business. In the electronics industry, products are updated very quickly, therefore, a company must continuously innovate and evolve with the times to remain an industry leader in electronics.
First and foremost, Apple has continually innovated and created new and technologically advanced products for the mass market. The company has strived to create products that give the customers the wow factor which has essentially created a large customer community. Secondly, Apple has over the time created a correlated system in which one product depends on the other thereby growing each segment as a common unit. For instance, by creating the iPhone, the company created the need for applications which can only be built the use of the Macintosh computers. With the success of the iPhones, there is a correlated growth in the app market and the Mac computers sales.