Furthermore, customer can subscribe to e-newsletter depending on the books types they prefer. Bookline thence learns behavior patterns and spending habits of customers, and thereby recommend relevant books according to customers’ preferences. This is called "personal marketing" and "database marketing", which is a very important advantage to B2C e-commerce. Successful Reasons The combination of virtual and reality brings to the success of Bookline. Service delivery and management of web side are not so difficult, while the success of Bookline is finding out the valuable hidden information from the huge database.
Gadgets like Smartphone, tablets, iPods and many more handheld devices that have almost the same features as of personal computers. These devices are also thin and are trendier making the personal computers more and more obsolete. So to regain the market share of the personal computers they must differentiate it. Thus schools, large businesses, Government who buys personal computers in large amount have the power to bargain on price and quality. The manufacturers of the computers have to differentiate their product to reduce the threat of buyers.
However, the demand for this business itself differs because there are fewer customers, purchasing more items, the demand for such B2B businesses can fluctuate, depending on the needs of its corporate client base. This known colloquially in the B2B trade as the "bullwhip effect" (Claessens, 2015). Some key examples of B2B business, which are heavily involved in E-Commerce operations include businesses that have developed a digital business strategy such Staples, as well as new E-Commerce businesses such as Alibaba which have become a major success. Although these do also cater for B2C customers, the similarities are discussed in the next
Currently they are maintaining their stocks in a delicate spot. By, comparing both stocks, this are not your typical stock companies. Specific investors are being located by both companies, investors should have the mentality of willing to risk and lose capital, because both stocks are comparative and unstable. Sears being one of the biggest retailers maintain most of their profits by selling high quality furniture. The stores have grown in the past years but currently they have been in a small decline because of JC Penney and competitive retailers.
They now serve more than just coffee and beans, including various types of coffees, teas, snacks and even specialty drinks around the holidays 3. According to a recent article on Fortune.com titled World 's most Admired companies 2015, "Operating in 66 countries with nearly 22,000 retail stores, the coffee chain shows no signs of slowing down." B. With so many stores it’s also not surprising to see Starbucks on many college campuses and in bookstores 1. Starbucks is a great place for college students and avid readers to go because it offers a warm environment to sit down, plug in that laptop and study or just spend a day with your nose in a book 2.
INTERNAL ENVIORNMENT Constantly an “evolving machine,” Amazon’s same day delivery promises to be the next big step in e-commerce (Murray and Chu, 2015). According to an article by Business Insider, a study from L2, found that a quarter of shoppers would abandon their online cart if same-day shipping wasn’t available. Per the article, that’s a problem that most retailers face, especially since only one-fifth of retail stores offer same-day shipping at checkout. The retailers who offer same-day shipping tend to charge exceptionally high prices for the convenient service. When customers think of the word “fast shipping,” they tend to believe that means same-day shipping.
People also say ebooks are better because using them helps gain quicker access to information. An article states,“You can do global searches and find information quickly. When you 're looking for certain information within a book, you can easily find it using the find feature. It saves you time and aggravation looking for something in particular” (Angier). This is important because people like being able to find information fast, instead of going through hours of research and finding nothing.
In order to save time and money fast medium i.e. online shopping is preferred more over physical stores. Online shopping has helped people of all age groups to shop as people who could not walk can also now shop. They just need an internet access and can choose amongst the variety of goods and services they want to avail or buy. Whereas people with no time are also benefited with this media.
It will cost DiGi money, unstabilizing their balance, but in future, the customers range will increase too, leading to returns. Also, as DiGi provides cheap internet service, it is expected that customers will prefer cheaper product with same quality. Building more stations which provide area with high speed internet connection will meet customers needs. DiGi is an established and well known company in Malaysia, it decreases the risk of not getting returns if they invest in building more base stations. If they advertise their achievments in building base stations, it will attract more customers who are willing to subscribe and use DiGi
Due to the arrival of the Internet, the global market knows fewer boundaries than before. The barriers keeping developed and developing countries apart are slowly fading away. Because of this, consumers have a lot more choice in terms of products than before (Samiee, 1994). This means that brands have to find and innovating ways to differentiate them from the competition. According to McLellan (2005) Globalisation is not just an economic force, it also is a process which gives the economy the possibility an opportunity.