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SWOT Analysis: Communication And Leadership

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6. Communication and Leadership
Communication is the process of conveying information and meaning between two or more parties. An effective communication takes part when all the parties understand the information from the same perspective. In an organization, it is very important to have an effective communication so that the organization can run successfully in long term. From the perspective of organization, communication is a process underlying all information exchanges, decision making and cooperative efforts. Meanwhile, leaderships are the influencing process of leaders and followers to achieve organizational objectives through change. All of those processes are through communication, and it comes through relationship which also based …show more content…

Mentoring is a form of coaching in which a more experienced manager helps a less experience protégé. Mentoring is more involved and personal than coaching. The mentors can be included a high level manager, family, friends and peers. Rick Dalzell, CIO of the Amazon was retired. He is an exceptional leader, mentor, and friend to Jeffrey Bezos and other people that are work with him. Rick Dalzell always helps them in work. Jeffrey gave him tribute on the Amazon.com website as an ester egg. Jeffry was feel grateful because Rick help him in many contribution and driven him to success. Rick has been a coach and mentor to many of them when Rick still work in …show more content…

6.1.0 Strenghts
6.1.1 Cost leadership strategy
Cost leadership strategy is used to gain advantages than competitor by decrease the operation cost below of others in the same sector. Economics of scale is the key to achieve this strategy. For Amazon to succeed in cost leadership strategy, it has to provide the broadest range of services and product to gain benefit from the low cost of displaying those products and services (Jurevicius, 2013).

6.1.2 Superior quality services and products
Amazon is only delivering the best quality and services to its customers. Amazon is always reliable and convenient for its customer when they need to purchase some stuff. Besides, Amazon offers the fastest shipping with the lowest price to its customers too. Amazon has brand reputation for great customer service (Jurevicius, 2013).

6.1.3 Economics of scope
Economics of scope is use to decrease the cost per item when two or more items are manufactured or produced. Amazon experiences economics of scale by using it advance in computer or technique skill to offer the largest range of products online (Jurevicius, 2013). It’s also use to provide cloud computing

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