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International Marketing In Brazil

860 Words4 Pages

5.0 Management Considerations

5.1 International Marketing
Marketing is an important aspect in businesses, it acts as a form of communication between organization and customers. Marketing helps to share the values of the organization’s products/services. As discuss in SWOT analysis, Brazil is moving towards a healthy and well-being lifestyle. In this case, OSIM should adopt the adaptation approach by customizing their advertisements to emphasize more on the benefits of providing healthy lifestyle.

Brazilians are more comfortable with people they know and they are more focus on relationship building. Since OSIM has the strength of securing celebrity endorsement, it will be good for OSIM to invite local sport player to be an ambassador …show more content…

IHRM plays an important role in international business. Since franchising is chosen as the entry option for OSIM’s expansion, and the franchisee will be the one managing the outlet, OSIM do not have to do much of IHRM. OSIM Singapore headquarter (HQ) should provide franchisee with the necessary skills to operate the products, provide training of quality customer services, managing staffs and other HR practices (Briscoe et al., 2012). OSIM likes to channel their brand/values through products, outlets, services and brand image. Hence, all of their outlets will have great ambience and physical products for customers to try. Franchise in Brazil will have the same concept as well, therefore, training must be provided to Brazil franchisee on the use of products as well as how services must be provided to customers so as to maintain the quality standard of OSIM …show more content…

After analysing, franchising is the recommended entry strategy for OSIM because it has lower risk and cheaper to establish. Furthermore, good international management planning in areas such as marketing, human resource, and financial are important aspect of their management team. International marketing act as an important role in the communication between organization and customers to share their own value of product/services. IHRM will help to manage their human resource and maintain competitive advantage at international level. Finally, international financial management is use to minimize the complexity of cross border trade in different currencies. By identified the risks and SWOT, it will provide the company better knowledge of the target market and strategy to enter. Furthermore, good management planning will definitely help the company to have better control in doing international

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