CHAPTER 1: INTRODUCTION This chapter is an introduction for explaining the topic of the usage of celebrity endorsement in fast fashion market. It introduces the background of study, the importance of research, objectives for investigation, research methodologies and the organization of this thesis. 1.1 Background of study The fashion apparel industry has notably developed since 1980s (Djelic and Ainamo, 1999). However, several adverse factors such as mass production diminish, seasonal number increase and supply chain modification have compulsively altered fashion retailers to manufacture apparel in lower price and higher elasticity in design, quality, distribution and speed to market throughout the past twenty years (Doyle, Moore, and Morgan,
The concept soon get recognition and practical use between managers, consultants and strategic planners in an international scale. After that, the interpretation of the elements changed slightly than its first appearance: • S in SWOT now represents the strength, what internal factors that gives the business advantage over competitors. • “W stands for weaknesses portrayed as disadvantages that a business faces against other competitors. • O Represents opportunities the environment possibilities that can be explored or utilized to boost the business’s growth. • T signifies threats the factors which can cause problems for the business and decreases its profits.” (taken from rapidbi.com) The 1st model for this methodology was tested, approved and published in 1966 by “Erie Technological Corp” and in 1966 the very first model was brought to the U.K under the sponsorship of “W H Smith & Sons plc,” and finished by 1973.
This research paper uses SWOT as analytical tool to examine internal and external factors, which affect the operation process of this coffee industry leading company. SWOT is the comprehensive interpretation of a company’s strengths, weaknesses, opportunities, and threats. According to (Makos, 2015), the value of SWOT analysis is to sum all the information together and help to assess the most secure situations and the vital issues. With the help of this analytical tool the researcher will analyze Starbucks strengths, weaknesses, opportunities and
This will represent and analysis in the later evaluation of the product. From the perspective of the individual whose sole purpose is to create a successful product, there exist certain factors which comes as the initial stage of the development of the product. • Product quality: Determining on how good the product is resulting from the development effort. Also whether the product is robust and reliable. • Product cost: Determining the manufacturing cost of the product and also if the product is on sale in the market it would turn to give profit.
It is evaluated from the above graph and table that digital branding strategy is one of the most effective techniques that grasp the attention of consumers and most of the customers of Dior strongly agree with this fact. Moreover, the statistical table depicts that there is a massive difference between the mean and standard deviation values that depicts the data is widely spread. Question 2 Mean 20 Standard Error 7.30753 Median 13 Mode #N/A Standard Deviation 16.34013 Sample Variance 267 Kurtosis -2.87628 Skewness 0.521452 Range 35 Minimum 5 Maximum 40 Sum 100 Count 5 The pie chart demonstrates that the majority of the female customers of Dior cosmetics have strongly agreed and agreed with the statement that with the help of effective digital
At the same time we would evaluate opportunities and threads using a SWOT analysis. 4. Analyze the company’s organization and describe how they professionally can work with motivation in relation to the organization For question number 4 we are going to evaluate the core of the company’s motivation for reaching their high goals and growth and work within the organization.
One of the most meaningful practices that a business can do to evaluate its current position in the market is SWOT analysis. Through this analysis, a firm studies deeply the internal (strengths and weaknesses) and the external (opportunities and threats) factors a business that affect it’s mission and vision. This study can help a firm determine its capacity, get a broader understanding of the market, determine strategies, determine training needs and finally maintain the strengths that it posses. Below we will explain the SWOT analysis of our company’s move from Lebanon to China. To begin with, strengths are extremely important to any firm.
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The purpose of this review is to ensure that the key factors for successful competition in the market can be discovered so that management can identify their strengths and weaknesses and strengths, and the weakness of the opponent. In addition, the organization must make an important assessment of the organizations in the implementation process, current conditions and desired future conditions. An effort is made by the organization to estimate its possible future situation if current trends persist. There may be variations that need to be analyzed, while measuring actual performance and comparing it with performance standards. The degree of tolerance limits between which the variance between actual and standard performance may be accepted, needed to be considered by the