SWOT Analysis: Nissan
Strengths:
1- Nissan became successful in North America with a lineup of smaller gasoline efficient cars and small pickup trucks as well as a sports coupe
2- Nissan was successfully competing on quality, reliability and fuel efficiency.
3- Nissan operates globally. Weaknesses:
1- Nissan had displayed a tendency to emphasize short-term market share growth, rather than profitability or long-term success.
2- Nissan’s designs had not reflected customer opinion because they assumed that most customers preferred to buy good quality cars rather than stylish, innovative cars.
3- The investments that Nissan did in 1999, were not reflected in Nissan’s purchasing costs, which remained between 20-25% higher than Renault’s.
Opportunities:
1- Nissan
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There are two main uses for SWOT. First it can be applied to any regular business or company you are familiar with. For example at work, you can hold a meeting and brainstorm and list what you think are the SWOT. Also, SWOT can be used to analyze a written case study. SWOT stands for: Strengths, Weaknesses, Opportunities and Threats. And the following is a SWOT analysis based on the case study provided of Nissan Motor Co .Ltd. Nissan Company has a number of strengths, possibly one of the most important one that Nissan operates globally which makes it one of the most recognized brands in the world. Also Nissan became successful in North America with a lineup of smaller gasoline efficient cars and small pickup trucks as well as a sports coupe. Moreover Nissan has advanced engineering and technology, plant productivity and quality …show more content…
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