SWOT Analysis: Nokia's Swot Of Nokia

Strengths

Nokia in general was strong company and had some great strengths to its name, but they were let down a lot by poor management. One of the main strengths was the fact that it was a first company to produce a telephone call and a mobile device. They also made strong and durable and very reliable mobile phones that a lot of people in the 90s nicknamed “the blokia” which in one way is a massive strength for the company as it then reassured people of its build quality and that it would last.

Nokia become world leader in 1998 with its spectacular nokia 6100, they beat Motorola and became the world’s top cellular phone that year and part of its success that year was because they pushed the limits on what could be done on phones with having

This had a massive effect on the Nokia and affected the company’s portfolio and sadly from here on in Nokia just had a string of problems. In 2008 Android was launched as a competitor the Nokia’s Symbian platform. All of Nokia’s competitors such as Samsung, LG and HTC all bought into android and that was the start of a land slide for Nokia’s sales.

Through the next few years with the rise of iPhone nokia continued to decline and more and more jobs were been lost. Many saw the company hiring a non-finish CEO for the first time as a weakness as he couldn’t understand nokia as the brand that produced high quality phones.

With Nokia going from bad to worse the company thought that a partnership with Microsoft would be the way to stop the sale drop and get back to top again. Unfortunately this was not a case and due to the boring design features and same budget built phones the Lumia’s which were produced caused more of a problem then a solution for the struggling company. In the end nokia’s biggest weakness was themselves not embracing the fast and changing pace of new technology, which was a little bit ironic as Nokia was the first to revolutionise and change the telecommunications market. Other phones coming to the market were more innovative, offered more features and reliability for their price and just left Nokia products behind in the

Apple and Samsung are the most popular smartphone producing companies and a lot of consumers are loyal to these brands. While Nokia products are cheaper, more durable and have better camera features, people still willing to purchase something more popular and more expensive. Of course, it might be problematic for Nokia products to get as popular as IPhone and Samsung, but it doesn’t mean it is impossible. Their phones are lacking their unique selling properties and consumers do not pay that much attention on new releases of