SWOT Analysis Of Adidas
Firstly, Adidas is the manufacturer of sports equipment and one of the largest sport brands in the world. Adidas was founded since 1949 until now Adidas has created a history of sporting goods. SWOT analysis is a method to indicate strengths, weaknesses, opportunities and threats from internal and external of organization. It helps company to analyze the problems and plan their work. Adidas brand is widely known in the field of sports with its three stripes logo. The company has supported many sport events as the Olympic Games and has partnered with Team GB of UK since 1984. As a result, Adidas has been more reliable and getting more confidence of consumers in the purchase decision. A variety of products such as sports footwear, equipment clothing …show more content…
The Adidas group has four brands in its strong portfolio – Reebok, Adidas, Rockport & taylor made meant for different segment customer groups. Adidas uses differentiated targeting strategy to target young adults, adults as well as children who have passion for fitness & sports. Although it targets customers in the age group of 13-40 years but majority of its customers are of 15-30 years of age who hail from upper middle class or the luxury class of customers. STP strategy Segmentation: Young men,women and children who have passion for fitness and …show more content…
Targeting: mostly youth between ages 13-30,the consumer is from upper middle and upper class, the consumer is working and love sports,the consumer is fashionable and stylish.Positioning: the shoes are comfortable as compared in any other segment, the apparels are stylish and design to suit the consumer needs and the eye gear and the perfumes are serving the niche segment.
Thirdly, Adidas is to give the best footwear to their customers which has the combination of technology and design. This products are bought by customers to satisfy their wants and desires. Although,These products are not need based. But there are some customers who are satisfied with this product. Morever, Adidas has used this strategy 4Ps to develop and improve on his produce. Element 4Ps is :
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Products
-the core benefit is to satisfy consumers’ needs or want.
-caters for different needs and want of consumer.
-old its brand by constantly upgrading and improving products’ innovative features and quality to satisfy its customers.
-today, Adidas has established itself as a strong brand for sports apparels.
Price
-Adidas is a shopping product.
-Able to penetrate the market as it is cheaper than its competitors.
-Uses market
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