SWOT Analysis Of Air Asia

1.0 INTRODUCTION
Air Asia is one of the most renowned airlines in Malaysia. Air Asia was founded in 1993 and started operation in 1996. Initially, Air Asia has been led by DRB-HICOM. In 2001, DRB-HICOM was company that experiencing debt problems. Therefore, Air Asia has been taken over by Tune Air Sdn. Bhd. led by Tony Fernandez. Besides, Tony Fernandez not only purchases Air Asia but he also solves the problem of the debt of RM40 million within one year. Air Asia was able to compete with other airlines such as MAS when Air Asia was taken over by the company Tune Air Sdn Bhd. Tony Fernandez 's success handles company Air Asia which almost failed in the business arena have proved that he is an authoritative figure in the intricacies of the business.

As we all know, there are some part of strengths of Air Asia Company are very prominent. Besides that, other company could not defeat with them. Firstly, Air Asia has a very cooperative and strong management team, this is because Air Asia have are strong connections with the government organization and the other airline industry especially in Asian country. This is partly contribute by the varied with background airlines of the executive management teams, such as consists of experts industry. To know more depth about strength about Air Asia Company, as we know, Air Asia have are more challenge before Air Asia group can achieve a more strength company. This evident, we can see it nowadays Air Asia can defeat with other airlines. According by Palasundram (2008), Ship Corp is a former owned by the family of former Thailand Prime Minister (Thaksin Shinawatra). He hold a fifteen percent stakeholder in Thailand Air Asia. Indirectly this automatically helped Air Asia group to open and more a capture are sizeable in market place standard with other airlines. Thus, in form of a power inherent in a company that Air Asia has a very strong management team with strong links with governments’ organization and industry leader’s airline are very important in shaping the strength of that company because it include with internal people or organization especially with industry experts and ex-top government officials.

First of all, Air Asia has a weakness on them on the way they serve their own costumer. Air Asia services were commented by the consumer as a non-punctual flight because according to consumer, Air Asia does not follow the schedule of flight strictly. This situation had caused unsatisfied feeling toward the consumer that choice to use the Air Asia service. Because of that, Air Asia had lose lot number of they own costumer that really care about time punctual. But to reduce they own weakness, Air Asia had took a step to settle the consumer problem toward the flight delay issue (Brown, 2014). Beside, Air Asia also had always being critic by they own consumer about the hidden tax that they took from the costumer. For example the aviation will charge consumer every time they purchase to use their services on the seat that consumer want. Air Asia will took charge different price according which position they want to seat, more better seat consumer take more higher price will they paid. This situation will make consumer face the trouble when the entire cheap price seat was booked earlier by other consumer and left the expensive seat for them, consumer will paid more higher than the promoted price from Air