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SWOT Analysis Of Anani Aeya Melaka

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SWOT Analysis
SWOT TABLE: PADINI HOLDINGS BERHAD
Internal: Strengths Internal: Weaknesses
S1: Products for all ages
S2: Strong brand image or reputation
S3: Distribution channels
S4: PADINI AEON Bandaraya Melaka is located at strategic location
S5: PADINI AEON Bandaraya Melaka has good product placement or product labeling
S6: PADINI AEON Bandaraya Melaka are practicing no plastic bag day campaign W1: PADINI AEON Bandaraya Melaka do not have online store
W2: PADINI AEON Bandaraya Melaka has High turnover of employee
W3: PADINI AEON Bandaraya Melaka has low number of cashier
W4: PADINI AEON Bandaraya Melaka sales are depending on season festive
W5: The space of PADINI AEON Bandaraya Melaka are too small
External: Opportunities External: Threats …show more content…

Products for all ages
PADINI’s product is suitable for all ages of consumers. Therefore, they will be able to catch consumers from all age categories. PADINI’s product age groups are infants and kids (below 7), children (above 7 and below 12), teenagers (12 to 18), and adult (18 to 50).

2. Strong brand image and reputation
PADINI has strong brand image and reputation; this is because their products are high quality. PADINI guarantee the quality of their product is in higher aspect for their brand.
3. Distribution channels
PADINI not using middleman in selling their product, this is because using middleman will increase the cost and reduce profit. When PADINI become their own distributor or retailer, they will be able to absorb all the profit.
4. Strategic location
The PADINI AEON Bandaraya Melaka is doing well due to its strategic location. Their sales are quite good, they are able to catch crowd due to its strategic location.
5. PADINI AEON Bandaraya Melaka has good product placement and labelling
They product are place according to gender and age group. For example they place their product according to the age group like kids, children, teenagers, and adult. This will be more convenience for the customer to find the product their want. Therefore the customer will go back to PADINI AEON Bandaraya Melaka to buy their product, because it is very convenience for them to find the apparel they …show more content…

This development is projected to attract an additional 2.5 million tourists over the next 12 years with high-yield consumers expected to contribute substantially to the tourism earnings of Malaysia.
3. Investment Act 1986
This is an opportunity for PADINI. As what is stated in the Investment Act 1986, all textile products and activities should have been publish as promoted products and activities to enhance investments in the textiles and textile products industry. Therefore, these products and activities could be accounted for tax incentives in the form of Investment Tax Allowance. The product of PADINI is under textile products industry. Therefore PADINI will be accounted for the tax incentives.
4. Large population size of Melaka
PADINI AEON Bandaraya Melaka is located in the central of Melaka with estimated population of 503,127 peoples. This is consider as a large population as compare to the 117 mi² of Melaka’s area. PADINI Aeon has very good opportunity to earn high profit in

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