Apple products so popular, it makes a lot of money. The economic environment of apple that affect consumer buying and spending and affect the wealth of an area include income distribution inflation, recession and spending patterns. A business cycle is the pattern of the level of business activity. Business activity can move from prosperity to recession to recovery. Apple marketers must always be aware of the present and future economic developments.
Mainly blackberry is very weak at marketing their brand, it spent ($41.3 million) on marketing, 10 times lower than Apple ($400 million) and 8 times lower than Samsung ($334 million). Blackberry has many opportunities, which are possible increase in demand from governments because of their high security and the smart-device market growing fast about 41.7% per year. Blackberry faces many threats that include rapid technological change. Companies are pressured to release new products faster than competitors. Another is increased competition for government contracts, has to compete with Samsung and Apple for contract
To create this “mystery”, Apple releases limited information about their new device. This is a good marketing strategy because it makes people wonder about what the new device will be like, which gets more people thinking and talking about Apple (Kulkarni). When people do this, they are more likely buy Apple’s products and bring recognition to the company (Morrison). Building suspense and creating a mystery about their new device, Apple is able to sell more products. Another marketing strategy of Apple is creating an experience for their customers.
Moreover, stringing dollars had also source of problem for Apple product prices, transportation cost and profit margins (Apple INC, 2012). 4.0 Recommendation to Improve Management of the Macro Environment of Apple Dominating the various manufacturers that Apple serves in while at the same time getting a respectable profit for the shareholders and contributing to the improvement of the guild at large is Apple’s main aim. Referable to the nature of the industry, Apple thus needs to adopt effective recommendations that will insure long term sustainability and improve the macro environment of the organisation.
With this kind of invention being brand new and an exciting idea to consumers it would be expensive when it first hits the market. However, with this idea it would make smartphones obsolete, so people would not be spending a thousand dollars on a new smartphone every year and instead would save up and buy this product, which would instantly not just make it the hottest product on the market, but also would create a lot of revenue for more research and would make the product faster, cheaper and less expensive for years to
In regards to MP3 players, Apple Inc. made a big revolution in the sphere of music listening, but these technological advances have been already in the past. Thus, the company does not see any perspectives in the further development of this exact market segment, unless it comes to the MP3 players built into smartphones. Apple iPhone entered the market in 2007 as a revolutionary product of broad functionality and high quality. The brand developed by Apple does not leave indifferent those who wish to have the best out of the best technological advances even for the higher than average
Answer of Apple Inc. Apple Inc. is an American Multinational Technology Company headquartered in Cupertino, California, that plans, creates and offers customer hardware, PC programming and online administrations. Mac was established by Steve Jobs, Steve Wozniak and Ronald Wayne on April 1, 1976, to create and offer PCs. It was consolidated as Apple PCs Inc. on January 3, 1977, to mirror its moved center forward shopper gadgets. Apple's authoritative structure and work environment practices not just permit representatives for expanding imaginative and imaginative thoughts to develop, but at the same time are without a doubt positive for representative prosperity. Presently, it is a multiproduct second biggest innovation organization by income
Moreover, Apple’s vision statement shows careful selection of markets which reflects the firm’s use of market research to guide decision-making in product development and strategic formulation. Even organizational culture is included in the vision statement, which is the employees’ collaboration and excellence as keys to its business. This detailed vision statement is quite comprehensive in addressing the different aspects of Apple’s
Product flops decreased amazon revenue and the initiation of the kindle fire was not successful as expected. Opportunities in the SWOT analysis of Amazon. Global expansion, Amazon has no market in Asia and Africa not because it lacks customers, but because it has not widened its networks in these parts of the globe. There is a greater advantage for Amazon to acquire market in these areas as their economies are growing, the market is not saturated and there are less competition Acquisitions, by acquiring E-commerce companies it can decrease the competition level and also can use the specialized capacity of the other company ("Amazon Case Study Analysis", 2016). Establishing physical stores out of the United States, this will increase the safety for deliveries when goods do not reach the required customer, but also improve customer relationship as they will be physically engaging with the