SWOT Analysis Of BMW

927 Words4 Pages
1.Brand reputation 1.Weak brand portfolio 2.Quality product 2. High cost structure 3.Highly skilled workforce 3.Too new acquisition and strategic…show more content…
BMW brand is the most valuable brand in the world automotive industry is worth $ 29 billion. BMW has introduced the most well-known businesses in the world by Forbes in 2012. In addition, BMW is the strength lies in the quality of its products. BMW is regarded as a valuable product on engineering capabilities. Where as skilled labors will produce results and better quality products. In addition, BMW will normally be recalled their cars less often seen than what competitors were doing. A highly skilled workforce is a third force can be identified in the SWOT analysis of the company BMW. Premium materials needed to create a car that is better quality and to produce a highly skilled workforce and BMW use only the most skilled workers to produce the vehicle. BMW set its assembly plant in countries like the US and Germany, where there are only the most skilled assemblers. The fourth power is Corporate Social Responsibility (CSR), BMW is strongly committed to protecting the environment and worker and community welfare and sustainability program. The company invests significant sums in employee health management programs that promote work-life balance, sustainability requirements for its suppliers and produce zero waste at its plant. Not only that, the presence of a strong brand in China is also strength of the BMW Company. Since a few years ago, BMW has seen strong sales growth in China as…show more content…
Thus, the various brands of the portfolio were introduced by BMW to meet the needs of diverse users. Meanwhile, a third weakness may be identified by the increase in prices. BMW also produces luxury cars which require best quality materials, skilled manpower and excellent brand image. All this has led to users assuming the price of cars BMW is very expensive compared to the price of other cars. The disadvantage is that the latter is five is too few acquisitions and strategic partnerships. 90% of BMW 's growth is organic and only 10% was from acquisitions. Without acquisitions, the company found it difficult to grow even with a more exclusive engineering capability. Therefore, if a company wants to grow more significantly, it has to gain more brand and enter into more strategic
Open Document