ZARA collects data that shows customers’ reaction to its new styles and sends the feedback to the headquarters, where new products are constantly being developed. That’s why shopping at ZARA is enjoyable, as there are always new apparels which match the latest fashion trend and also suit your preference, at affordable prices. Fast fashion is not only changing the way fashion business work but also driving consumers’ shopping choices. People cannot help but desire to shop again at fast fashion stores for the newest fashionable clothes, even though their wardrobes are already out of space. What’s more, fast fashion retailers’ collaboration with luxury designers, for example H&M’s collaboration with Karl Lagerfeld, Roberto Cavalli, Stella McCartney, and Alexander Wang, can not only increase revenue and margins but also make high-fashion more accessible to the new markets of younger demographic.
Not only that, this company also used SPA model to generate the the most premium quality clothing at the affordable price for the customers. The company is unique in their contribution of customer services and prides itself on ingratiating with the customers. Another popular branded clothes retailer in Malaysia is ZARA which is origin from Spain. ZARA’s speciality which has made its strategy around consumer trends, acceptance the fast-changing tastes of its customers. Zara has developed a highly responsive supply chain that enables delivery of new fashions as soon as a trend emerges.
Makeup market it’s one of its largest opportunities, and the company continues to lead in this market. Its M·A·C brand had a strong performance, Bobbi Brown and Smashbox also makeup this year as both brands expanded globally and launched exciting new products. Estée Lauder continued to boost its fragrance business and achieved strong results from its luxury brands. In hair care, they expanded their presence internationally and have solid growth led by Aveda brand, with strength in both salons and freestanding stores. Estée Lauder is obviously the number one prestige beauty company in many markets, such as the United States and the United Kingdom; in fast-growing emerging markets, such as China and Turkey; and in smaller, but high-potential emerging markets, such as Mexico and the Middle East.
Personal accessories market majorly comprises of jewellery (fine jewellery and fashion jewellery), bags (handbags, luggage, backpacks, cross body bags, wallets, purses and pouches, business bags, duffle bags, business bags and small bags), watches, and writing and marking instruments market. The most happening market on the global front is the personal accessories market. The largest jewellery markets in the world are India, US, and China. Bags market is expecting a positive growth with new designs. The innovation and technological advancements in the watch market is expected to grow steadily.
The collaborations with the top designers and celebrities, including Madonna, Beyonce, Versace and Alexander Wang, to trigger the panic buying of related products. The customers is transubstantiated into ‘lustomers’ by the H&M’s guest fashion designer co-branding strategy. This strategy “create the subcultural identity into some clothes which anyone with enough money can acquire and wear with pride. Being able to purchase from the designer collections empowered consumers and made them feel more ‘superior’ “(Perison-Smith, 2014, p.76).The panic buying trend also created the‘get it now whilst stocks still last’ feeling to customers. “It pushed the cognitive and emotional buttons of customers” (Perison-Smith, 2014, p.64) It can affect some potential customers rush to queue up outside the store and buy when the products were so ‘limited’ and
Haute Couture was the primitive segment of the company where they designed dresses exclusively as per taste of customers and also maintained a database of their customers. They maintained the customer’s preference in colors, their pictures and other vital information. RTW products of ES provided customers with more accessible garments and were also slightly less expensive that the other product items. Wedding dresses were sold in boutiques. Apart from these “accessories such as jewelry, handbags, fragrance and cosmetics were also sold” (Saab, 2011).ES has various strengths which made it one of the most successful brands in fashion industry.
UNITED COLORS OF BENETTON COMPANY PROFILE United colors of benneton is the Europe’s largest clothing manufacturing company and world’s largest consumer of wool in the garment sector. The presence united colors of benneton is in 120 countries, having 9 huge factories in different part of the world and having over 5000 sales outlets generating a total turnover of 2.0 billion Euros (net of retail sales). It is a company with a strong Italian character whose style, design expertise and passion are clearly seen in the products of benneton. The development of united colors of Benetton’s commercial organization has been supported by a major programme of investing in megastore which are run by the group, per its plan to control distribution, other by long standing partners. These stores are characterized by their generous dimension, their prestigious location in historic and commercial centers and by the high quality of customer service they offer.
REFLECTIVE JOURNAL Yuliya Borodavkina// FS 2 1415 Gender Ambivalence as a trend. The world's main trade show of man's fashion, Pitti Uomo, has recently become not only a source of various inspirations and stylistic ideas for the women (as it has always been), but also a source of the new brilliant brand discoveries, and what is interesting – their men's lines. There is one trick, known since the times of Gabrielle Chanel: if the texture allows that, mensclothing (the real one, but not the adpated versions) will look hyper sexy and refined on a womans body. Now from a stylists “choice” it becomes a real trend. It could be that androginity, having been always somewhere around for about already 30 years has become stronger.
For example, the Indian population is very large in the USA and UK. The awareness of the brand attempting to go global is usually high amongst this population and can be easily and efficiently reached through Indian ethnic shopping areas.By tapping them first, the aspiring global brand can get some scale and resources to later pursue the non-ethnic consumers in the developed