SWOT Analysis Of Dell

DELL TECHNOLOGIES Introduction:

In 1984 Michael Dell set up a new startup company by the name of PC 's Ltd, while studding at the University of Texas. The goal or mission statement for his new business was to sell top quality PC 's at an affordable price directly to the customer or end user. He studied the market place to find out what needs or requirements his customers and made this his company 's priority. To do this he dropped out of college and with an investment of $1000 from his family he focused on his business.

The "Turbo PC" was the first computer Dell designed and sold. In those days Dell had to advertise in magazines and newspapers (no social media of web sites) to sell their products as they were not available in the

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A SWOT and PEST Analysis, also how the external environment is impacting on the business. SWOT ANALYSIS

Strengths

• Dell 's direct selling business model.

• Each Dell system is built to order to meet the customer’s standards.

• Dells reputation in the technology world.

• Dell has a great environmental record

Weaknesses

• Weak relations with other retailers

• Dell having such a large range of components from a range of suppliers from all over the world that may cause trouble regrading occasional distress.

• No propriety technology

• Customers can 't buy Dell products as simply as other computer brands because each product is custom built for each customer.

• Poor Customer Service

Opportunities

• With the increase in e-commerce, Dells online store surely makes up for the absence of retail store

• Personal computers are becoming more mainstream nowadays mostly for gamers that want custom built PCs. Customers are getting more educated about

Terrorism is another big factor that would affect Dells operation. If a country suffers from terrorist attacks regularly or a strong Anti-American sentiment operating in such a country would put Dells operations at risk and all of dells employees who work there.

Economic Factors

In Dell there 's many economic factors that can affect them, such as

Lower interest rates would also tilt exchange rates in Dells favor, making it better for companies to set up in countries with lower rates. Dell are set up in because Ireland have low interest rates and highly educated people. Dell would also look at export and imports barriers and exchange rates between countries its doing business with. Ireland is great place for Dell with the low interest rate, Ireland is a part of the European Union with means that Dell would have free trade between all the countries in Europe.

Rate of Inflation can also affect Dell in a country in which rates are unstable the demand for laptops would be lower. Dell wouldn 't really do any business in countries with high inflation because they wouldn 't make any profit.