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SWOT Analysis Of Etihad Airways

1127 Words5 Pages

University of Wollongong in Dubai

Etihad Airways Marketing Strategy
Oji Emuejerhi Deri
Student ID: 4224036

TBS 904 Marketing Management

Date: 30.06.2015
Table of Content
Contents
Executive summary 3
Introduction of Etihad Airways 4
Etihad Competitors 4
Etihad Marketing Strategy 5
SWOT Analysis. 9
PESTEL Analysis 11
Porter’s Five Forces 14
Conclusion 18
Recommendation 18
Implementation 19
References 20

Executive summary

Etihad airway is one of the growing airline in the Middle-East and within a record time of it operation its has become the youngest airline operator globally. Etihad airway success is backed by the government of Abu Dhabi which has a share ownership of the business. Middle-East has been know by the world as a record …show more content…

Success always set business entity apart from their competitors this was constantly maintain by Etihad to achieve its core values, competences while aiming for more achievement in the future. In the year 2008 which happened to be the 5th year of successful running the airways Etihad received an international award of excellent these awards includes best world leading airline, marketing strategy been able to adopt the use of new innovation, and four star …show more content…

Etihad airways has both regional and international Competitors, its regional competitors target same market as they cover almost same destination routes. Regional rivalry includes, Emirate, Air Arabian, Air India and Qatar etc. since the airways have international flight destination this usher in international competitors which involves British airways, Lufthansa, Delta and Jet airways. Having such competitors in the market , Etihad implemented a marketing strategy that was use to push back their rivalry in the Aviation sector this made Etihad viable, reliable customers accepted their business models this gave Etihad high peak in their business and in later years they began to receive international awards and recognition. The business strategy use by Etihad airways will be explained below to give an insight the business approaches use to stay in a profitable business in the aviation

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