SWOT Analysis Of Evergreeng

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SWOT analysis is used for identifying those areas where an organization is strong, where it is weak, the major opportunities the company can explore and the threats. SWOT analysis is a useful tool for assessing the strategic position of a business and its environment. SWOT Analysis helps a company to know where it stands by exploring key issues. As a consultant, recently I have consulted a small business enterprise company called EvergreenG. By analyzing the company, there are many internal weakness identified. The first weakness is reluctant of online presence. Much of the issue comes down to the company's lack of skills when it comes to digital and online networking. The report shows 67 per cent citing lack of expertise, confidence or understanding…show more content…
If the business lacks the budget for marketing, this is a major weakness that can affect how much of the market share a business acquires, and how high its sales are from quarter to quarter. I found that almost half of these businesses dedicate only 20 percent or less of their marketing budget to digital marketing. This company has been slow to adopt digital marketing strategies, even though these strategies can be highly advantageous. Product or service lines that do not deliver what the consumer is looking for, or that fail to incorporate current features and functions, will strike out when they swing at the market. Proper marketing begins and ends with the products or services being offered. The needs and demands of the reachable consumers must be taken into account when developing new merchandise or services. If the products or services are not up to the standards that the market has set they will not sell, no matter how good the advertising may be. A marketing message that does not convey the uniqueness of their product and brand effectively can reduce the impact it has on consumers. The lack of a proper marketing message can alienate the primary market segment and cause consumers to look elsewhere for new options. A proper marketing message should strike a chord with the target segment, explain what…show more content…
Limited human resources can include having a small staff, which makes it difficult to tackle every item on the company's to-do list. On the other hand, the company with a full staff that lacks the skills and training necessary to perform tasks can be a hindrance to an organization. If the company wants to launch its social media presence, but none of the staff has experience in social media, it can be a major weakness for the company. Either they'll have to hire a consultant, or risk an unsuccessful social media launch. A company that lacks human resources may have difficulty developing and maintaining a solid relationship with employees. Human resources bridges communication gaps between company management and employees and offers employees the opportunity to release their frustrations with the company and report wrongdoings. If the company does not implement human resources, it must develop a plan to effectively communicate and listen to employee concerns. If they're managing numerous people, such as over 50, it may be difficult to employ a strategy to deal with each employee. If employees become frustrated with the company or their jobs become dissatisfying, production can drop and company revenue may plunge. In addition, poor employee relations due to a lack of human resources can cause prospective employees to reconsider joining the
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