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Case Study: Food4you

1089 Words5 Pages

SECTION A
1. Mission: Food4You is committed to providing consumer with the utmost top quality food products. The company strives to satisfy consumer needs and to keep families healthy by nourishing lives.

2. Marketing Objectives:
• These new products will increase sales and generate more profit for the company.
• The new products will expand the consumer market.
• The marketing of the new products will improve the awareness of the organisation, its brand and its old products as well.
• The marketing will increase and add to the already established marketing efforts of the company for their target market.
• The marketing will ensure that the company stays relevant in the consumer market.

3. SWOT Analysis:
Strengths:
• The products are affordable.
• The quality of the products is very good.
• Available …show more content…

This process will save time as there is usually only one intermediary is used as the products are directly sold to retailers from the manufactures. This process also saves distribution costs and is a suitable pattern to use for FMCG.

3. Promotion: A Digital promotion campaign will be set into motion to give exposure to the new products that Food4You are adding to their range of products. The rise of the internet phenomena has added to the evolution of the digital interactive promotional method.

The products will be promoted on various social media platforms such as Facebook, Twitter, YouTube and Instagram. This will not only help to gain exposure for the new products but for Food4You as a general brand in the public’s Eyes. This will give consumers a chance to interact directly with the company which will in turn help the company to identify future opportunities and threats.

This promotional method is a good choice as it is affordable and will reach a wide audience as well as a new different audience because young people interact on social media platforms more often than

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