SWOT Analysis Of Google

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Planning is determining organizational goals and a means for achieving them. Planning also is the best way to improve the performance. It can encourages people to work harder to achieve the goals. The most important things are companies that plan have longer profits and faster growth than companies that don’t have the plan. So, the planning very important and you must have the clear plan for your business. For example, Google which is the high technology firm makes money selling search-based Internet advertising, but Google says that it is not in the advertising business, but in the business of organizing the world’s information. Even Google’s $1.65 billion purchase of YouTube adheres to the business Google is in. But with YouTube,
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SWOT analysis is a management tool which is used by more corporate organization in making the decisions that helps the organization to be more stable and sustainable in the long term. Bono and Heller (2005) and Stettinus et al (2007) suggest that one of management 's trustiest tools is the SWOT analysis. SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats.


Open source products and services. Mission of the Google is organize the world’s information and make it universally accessible and useful. It also same with the Google products, likes the Google maps, calendars, drives, OS or the advices. Google’s products can be used with any OS or mobile device without charges.

Culture of innovation. Every year, there are many products offered by Google. According to the Boston Consulting Group (BCG) Google is the 2nd most innovation business in the world. Google emphasizes its innovation work culture as one of its main competitive advantages.

The largest group of internet users. Google has an access to 79% of the world desktop search market users and 89% of the users of mobile search market users. So, these internet users represent a large market that Google can use to promote and sell its products and services.
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Online advertising is the main revenue of Google. Online advertising is expected to grow in double digits in 2013 and will grow Google’s income in the short term. online advertising growth is driven by emerging economies where an average price for an advertisement is considerably lower than in the developed economies, so the growth of online advertising will only grow the income of companies

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