SWOT Analysis Of Google

People love to be in the virtual world of internet. Because they can do whatever they want in the virtual world and the fun part is that the real world never changes by the actions of the virtual world. Today, there are over 150 million people online every minute and over 3 billion people are online every day. So it is very easy to say that so many people uses internet. Social media are the door to open up the virtual world.

Its foundation rises from a popular search engine that still gives internet users quick results for any question. The way we think and receive information has forever been transformed due to Google and the small search box. The search engine has intertwined with society so much that the phrase ‘Google it’ has replaced ideas like look it up in the dictionary or use the encyclopedia. Because Google services are free to all the company generates revenues from advertisers wanting to target specific internet users. The company has expanded from just a search engine to include mobile computing and enterprise business solutions, but the bulk revenues still generate from advertising (Understanding Google Business Model).

In this modern day, almost everyone has a smartphone and people with smartphones want to access information at any point of time. Google works on new technologies that offer new solutions for mobile services that help users all over the world to do any number of tasks on their phone.1 6. You can make money without doing

People considering definitely for your merchandise will be absorbed right towards you that you can manage easily. Google also allows industries to broadcast on their sites. A business can announce straight to the people they want by approach of Google 's search function. Google will only display commercials for merchandises and services relevant to what the seeker searches for. Hundreds of millions of searches are accompanied every day through Google.

The PMP certification offers a competitive advantage; open avenues for better work opportunities and enhances the potential to draw more salary than the Non-Certified project managers. To make an investment in this professional certification will be a wise long-term decision for a successful

However it is important to note that this is the best time for Microsoft to purchase LinkedIn (as the market cap is 60% of what it was compared to last year and it reached lowest in February 2016).There are half a billion users whose professional data and behavior is up for sale and Microsoft gets it in the right time. The growth is number of LinkedIn users is close to 19% annually and additional 9% growth in new users every year. Experts also project higher mobile usage (up to 60%, which grows by 49%). There are almost 45 billion quarterly member page reviews and more than 100% growth in active job listings. There can be many financial models for valuing LinkedIn with each approach yielding another value, Microsoft however deemed $26 Billion as

Amazon is purely an online sales portal. Based on premium web rating organizations Amazon has a position ranging from 4 to 10 on a global ranking of premium websites. The presence of Amazon in the virtual world of internet is unquestionable. Big Data is a technology area which is highly talked about during the last several years. During the last 18 months, companies in the retail sector, manufacturing, construction, and technology areas have realized the extreme potential of Big Data and are trying to gain maximum advantage from it.

Google AdSense is among the best-paying ad networks that enable exceptionally contextual advertising to be served by publishers on weblogs and their sites. Advertisements being incredibly targeted leads to altitudinous CTR and better income. As a result, the AdSense network has been joined by an exceptionally large number of publishers. Across the way, few disadvantages come with all these edges. AdSense does not have any official support to aid their publishers plus they are rigorous disables and about policies account for absolutely any minor infraction.

The country has more than 6 million small- and medium-sized enterprises, representing 52% of Brazil’s formal jobs. In January 2014 alone, SMEs created 47,700 new jobs in Brazil, according to the Brazilian Service of Support for Micro and Small Enterprises. On a global stage, São Paulo, Brazil’s capital, is home to 40 percent of entrepreneurs who head the fastest growing SMEs in the country. The Brazilian Southeast (Espirito Santo, Minas Gerais, Rio de Janeiro, and São Paulo) is home to 57% of the 250 fastest growing SMEs. These businesses grew an average of 25 percent between 2010 and 2012.

These tools mostly used for spreading the awarenes of the new products, enhancing the recall of the brand but mostly for increasing the number of sales as the company needs profits to survive in the long term. The report have deeply looked at the communication tools in practice when the creative strategy for the new Cadbury product was set. The paper analysed in what situation it is better to use advertising, PR or direct marketing for the Cadbury brand, therefore the advantages and disadvantages of the tools were found. For example, it has been identified that advertising is one of the useful tool for brand promotion because it is able to reach a wider audience within the shortest possible time frame (Egan, 2007. P 194).