Google Swot Analysis Paper

Introduction

Google, Inc. is a corporation in the internet service industry headquartered at Mountain View, California. The company was founded in 1988 by Larry Page and Sergey Brin. Google task is to systematize the world’s information and make it unanimously accessible and helpful (Google Inc., 2014). The mission is in line with the company’s name which was developed from the word googol. Googol is a mathematic term for 1 followed by a hundred zeros. Additionally, Google’s common stock is registered with the US Securities and Exchange Commission and the stock is quoted on the NASDAQ Stock Market (Google Inc., 2014).

Since the company inception, it has made tremendous achievements in its industry and the world at large. The impact of Google

The process helps the organization to develop the fundamental goals or strategic objectives that will guide the running of the companies (Google Inc., 2014). Additionally, strategic management allows proper, efficient and effective allocation of resources to the formulated or developed strategic objectives. Strategic objectives are the blue prints of the day to day running of the business; therefore they are very crucial in determining the profitability of an organization (Cox et al, 2012).

Google is the leading internet service provider in the globe. The success of being a market giant is attributed to factors like the company culture, management team, the beliefs of the company and their services. Furthermore, the appropriate SWOT analysis is required to evaluate the external and the internal environments of the firm (Blatstein, 2012). SWOT analysis ensures that the positive factors are optimally utilized while remedying the negative

Google does not limit it access on poverty level, it is easily accessible even in Third World countries. The education aspect, is easily addressed by Google, through its mission Google promote the access of information, which in turn supports education (‘Google censors itself for China’, 2014). However, the usage of Google can be limited by the literacy level of the users. Google has to conduct better analysis to identify the social trends and lifestyle changes of its users in order to incorporate them in its strategies and product development (Cox et al, 2012). On the other hand, the issue of privacy affects Google significantly; therefore the company has to ensure the confidentiality and security of the users’ private information is protected. Thus Google has to incorporate all these factors in its products (Jurevicius,