SWOT Analysis Of Holyrood Inn

4. SWOT analysis
SWOT analysis is a technic used by companies to evaluate their relative position in the markets. Generally it is credited to Albert Humphrey who led a convention at the Stanford Research Institute in the 1960s and 1970s. It is a very efficient tool that helps businesses to exploit covered opportunities (University of Washington, 2011).
To start with the SWOT analysis, first we will carry out an evaluation of the environment by looking at the strengths and weaknesses of the company. It will point out the internal factors of the firm that should be taken into account.
4.1 Strengths
The substantial strength of Holyrood Inn in comparison to the rest of hotels in Barcelona is their commitment and guarantee of accessibility. Although

The vast majority of the latent demand is price sensitive, meaning that a reduction in their expenditure in accommodation could mark a turning point when making the choice.
4.2 Weaknesses
The major weakness of Holyrood Inn compared to its competition is the contrast in quality. While Holyrood Inn offers adapted services of standard quality, most of the hotels in Barcelona that are also accessible are position in high category, thus involving more luxury services and a better quality for the room, principally for visitors with reduced mobility.
As a new hotel, Holyrood Inn will have to face the characteristic adversities of the growing period translated in: a low brand awareness by the customers and the incurrence of high costs by the hotel owing to a lack of extensive networks and business relationships. In contrast, some of the competitors in the market are mature hotels in well-establish positions.
Once finished with the internal environment, an assessment of the external environment by looking at the opportunities and treats can help a company to evaluate their probability of success in the

First of all, as just explained, the general trend towards the accessible tourism can imply an emergence of new entrants in the market seeking for the profits of a growing industry. The second big threat for Holyrood Inn would be an increase in the quality standards or specifications bounded by the legal institutions and associations. This would imply larger costs for the hotel and could affect their positioning as cost leader. Lastly, the biggest challenge that Holyrood Inn will have to face is that it could be perceived as going against the tendency of normalisation and inclusion, as it is creating something specific for this sector. The hotel will have to show the integration of this hotel in the rest of the society by designing an ordinary accommodation open to all public offering extra services specialised for some customers rather than an orthopaedic hotel for the disabled